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Posts with tag Karune

Activision CEO talks about in-game advertising... is WoW next?

When Vivendi acquired Activision -- or was it Activision acquiring Vivendi? these business deals confuse me -- to form what the soon-to-be Activision-Blizzard late last year, many players were concerned about how this would affect our beloved MMO. Blizzard assured its players with an FAQ on the forums about the merger stating, in no uncertain terms, that it would not affect Blizzard's games in any way (except to improve them, presumably). Activision CEO Bobby Kotick recently spoke with Next Generation, however, and talked very much like the businessman, discussing possible revenue models for their stable of games. He mentions how Activision-Blizzard must figure out StarCraft's business model for the future, "with in-game advertising and sponsorship" which he says "presents a tremendous opportunity for the future."

He illustrates how StarCraft can actually be "the model for in-game advertising and tournament play", spooking at least one World of Warcraft player, who asks on the forums if WoW could be next. Fortunately, Karune chimes in the same thread assuring StarCraft fans (and by extension, WoW players) that Blizzard has "no plans to have in-game advertising in StarCraft II." He explains that "Bobby (Kotick) was actually referring to, which has always included ads." It's very reassuring, but perhaps such speculation would be avoided if Activision-Blizzard's CEO actually words things a little better.

Filed under: Analysis / Opinion, Blizzard, Interviews

More details on Blizzcast 2008

Blizzplanet got a hold of more details of Blizzard's newly announced video podcast. You read that right, it's not just a podcast, but a video podcast. And it's coming the first week of January.

Along with the previously announced interviews with WoW Lead Designer Jeff Kaplan about the upcoming Patch 2.4 Sunwell content and Art Director Sam Didier, fans will get their say as well. Blizzard will be soliciting questions from the players and giving replies to Community Managers Karune and Nethaera. I suppose that means we'll be seeing them on the Blizzcast as well.

Video podcasting is tricky business. Production value can make or break it. Fortunately, Blizzard is known for their high level of production value in everything they do, so I am looking forward to seeing how this goes. Either way, the content may trump all since we all want to know more about Sunwell.

But I'm also a little suspicious of the "first week in January" promise for the first Blizzcast. Coming out of a two week holiday, it will be a miracle for any company to pull off something as labor intensive as a video podcast. Time will tell.

[via MMO-Champion]

EDIT: After the writing of this article, Blizzard has confirmed that the first installment will be an audio podcast.

Filed under: Podcasting, Blizzard, News items

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