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Posts with tag Marketing

Mr. T promotes the Mohawk Grenade


Not only is the Mohawk Grenade real and in-game, but Mr. T put it there. That's what we learn in this new commercial, a sequel of sorts to the old "Night Elf Mohawk" joke a long while back. Not only is T (not The T, just T) decked out in a Murloco's Taco's T-shirt, but he shows the in-game item in action. It's how he makes the World of Warcraft look good.

I love it -- well done, Blizzard. Great kickoff to the holiday marketing season, and it's awesome that they've got the commercial (which we assume you'll soon see on television) promoting the actual in-game item in a quality way. Sure, The Old Republic and a few other MMOs might be knocking on WoW's door, but who wouldn't want to play a game where you can throw a grenade and make people look like Mr. T? Maybe this is where all those newbies will be coming from.





World of Warcraft: Cataclysm will destroy Azeroth as we know it. Nothing will be the same. In WoW.com's Guide to Cataclysm you can find out everything you need to know about WoW's third expansion. From Goblins and Worgens to Mastery and Guild changes, it's all there for your cataclysmic enjoyment.

Filed under: Machinima, Fan stuff, Blizzard

Blizzard Twitter contest winners still await prizes [Updated]

Followers of the official Warcraft Twitter will recall that Blizzard ran a contest some months back using the #Battlecry hashtag, encouraging players to tweet a message for either the Alliance or the Horde depending on the background of their Twitter page. It was a pretty cool promotion and was a great social media activity for fans, who proudly showed their World of Warcraft allegiances throughout the contest period.

An interesting post came up on Pixelated Geek the other day, however, wondering about the results of that contest and if Blizzard had ever gotten around to giving prizes to winners. Or if they'd ever gotten around to contacting the winners at all. The writer notes that he himself was a winner, having received a tweet from @Warcraft requesting for further details, an e-mail he promptly responded to. He then notes sending several more e-mails to the noted address as well as to customer service but has not yet gotten a single reply to date, nearly two and a half months after the contest ended on August 24.

The author also notes several other Twitter users who were asking the same question -- as it turns out, more than a few #Battlecry winners also hadn't received prizes nor responses from Blizzard. One follower asked, "any news for the winners of #battlecry? I haven't heard or received anything yet," while another mused, "Wondering when I will receive my prize from the #Battlecry contest." Still another asked, "has anyone got their Battlecry prize yet? I haven't received anything" just last November 6. One WoW.com reader even wrote us at the end of October confirming the same thing, that he had won but had not received any word from Blizzard, much less a prize.

Update: We have received word from one of the winners that Blizzard sent them an email confirming their prize will be sent soon.

Read more →

Filed under: Odds and ends, Blizzard, Contests

Massive at MI6: Blizzard is an "around game" ad success

Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave a presentation there. Who's Massive, you ask? You may not know their name, but you've already seen their work: they're the company, related to Microsoft, that Blizzard has hired to run their ingame and in-software ads.

During the presentation, the rep from Massive, JJ Richards, talked about the three types of advertising that they're running: in-game, around game, and for game. In-game is what you usually see in EA's big sports titles: big billboards that sport real-life brands, or even in-game items like cell phones and clothing that advertise real objects. World of Warcraft obviously isn't much of a candidate for that type of advertising, but Massive does cite them as a huge success for the second type, "around game": they take full credit for the ads over on the forums, as well as the ads we'll eventually see in the Starcraft and Diablo Battle.net interfaces. Strange that they didn't mention the gold ad slipup (/sarcasm). He also suggests putting ads in the WoW launcher, but at least agrees that those will have to be extremely game-related if they're going to get away with it.

And the third type of advertising Massive does is "for game," where they use the various Microsoft properties like Xbox Live and Hotmail to do targeted advertising at gamers -- using Netflix queues on Xbox to shape Hotmail ads, and so on. If that all sounds sneaky, so be it (don't forget that this presentation was made to a bunch of marketers, not necessarily actual gamers). But it sounds like Blizzard has made a nice big deal with Massive (despite the fact that we're still paying a tidy subscription fee every month), so whether we like it or not, we're going to be seeing exactly what they're planning in our games in the future.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Wrath of the Lich King

Blizzard wins big at MI6


Medievaldragon has all the results from the recent MI6 marketing conference (where Blizzard was nominated for a number of awards), and apparently it's a clean sweep: Blizzard won in all six awards they were nominated in. Pretty impressive -- they won for overall marketing on Wrath of the Lich King (which seemed like a tough category for them), best product packaging for the expansion and best product logo for Diablo III, as well as two awards for their TV campaign, including best writing on the Ozzy Osbourne commercial.

Very impressive across the board. Congrats to Blizzard on all their wins yet again.

Filed under: Analysis / Opinion, Fan stuff, Blizzard, Wrath of the Lich King

MI6 marketing awards nominate Blizzard in six categories

Get ready to put a few more awards on the (ever-growing) shelf, Blizzard -- MI6, which is a conference about marketing video games, has nominated Blizzard in no less than six different categories for all of their marketing of Wrath of the Lich King. Everything from the Wrath of the Lich King launch campaign in general to the Diablo III logo specifically has been nominated for an award. The TV spots have gotten special attention, too -- the entire "What's your game?" campaign is nominated, as is the Ozzy Osbourne spot in two different categories, for best writing and oustanding TV or theatrical ad.

You can download the full list of finalists over on the MI6 site -- the rest of the nominations are kind off all over the place, though the marketing for Fallout 3 is in there quite a bit, including up against Blizzard for best writing, and best overall marketing campaign. The awards are going down in San Francisco on April 8th -- good luck to Blizzard on all of their hard work.

We still do have one request though: for the next ad, can we maybe get a girl who plays WoW? Sure, a Gnome in the cinematics would be nice, too, but so far, on the TV commercials, it's been all dudes.

Filed under: Analysis / Opinion, Machinima, Fan stuff, Odds and ends, Blizzard, Wrath of the Lich King

Steelseries partnering with Best Buy, credits WoW for growth

We've heard before about World of Warcraft strutting up the PC gaming market before, but could this game also be holding up the PC game accessories market? Seems that way for Steelseries -- they're the makers of the WoW mouse that we've mentioned (the one that might not be quite kosher with Blizzard's Terms of Service, use with caution). They've just recently inked a deal with Best Buy to carry some of their products (including the WoW mouse), and World of Warcraft played so much of a part in the deal that CEO Bruce Hawver credited Blizzard's MMO with creating his "high-quality gamers": "The way I used to pick up the phone after school, now, kids log into World of Warcraft and chat... Online gaming might cost $14 to $18 a month – less than a single movie visit for two people."

It does follow -- if WoW is one of the only reasons left for people to spend money on PC games, it does seem that it would be one of the only reasons for them to spend money on gaming accessories. High-end mice and keyboards use to be the domain of the FPS player -- guys like Fata1ity pimped their own lines and all the mice bragged about their resolution and ease of use. But the PC market has changed, and MMOs are the game of the day now -- everything is about squeezing function into as many buttons as possible and reaching this 11 million player group roaming around Azeroth. If Steelseries and other accessory manufacturers want to sell their products, they've got to try and sell them to us.

Filed under: Items, Analysis / Opinion, Odds and ends, Blizzard, Add-Ons, Hardware

WoW Insider interviews Tom Chilton

A couple of days ago at the midnight release of Wrath of the Lich King in Anaheim, CA, our very own Dan O'Halloran had an opportunity speak with Tom Chilton (also known as Kalgan), Lead Game Designer of World of Warcraft. They spoke on a wide variety of topics, from raid philosophy to the growth of the game in North America and many things in between. Read on to see what Kalgan had to say!

WoW Insider:
What did Blizzard think was the most surprising class development of The Burning Crusade? Did you think Paladin tanks would be as popular as they were, did you anticipate the Druid supremacy in the arena?

Read more →

Filed under: Events, Blizzard, News items, Interviews, Wrath of the Lich King

Insider Trader: A discussion of our trade channel


Insider Trader is your inside line on making, selling, buying and using player-made products.

This week, Insider Trader will be starting a discussion about trade channel in World of Warcraft, including its usefulness to its likability, abuse, and role in the game.

At first glance, trade channel is supposed to be a channel linking all major cities, providing a forum for craftsmen and buyers to meet up and exchange goods and services.

Within this context, players make a living, purchase gear and consumables, research goods and services, make friends and business associates, and learn the ins and outs of server economy.

Unfortunately, when asked their opinions of trade channel, many players describe it as annoying, useless, or offensive, and many keep it turned off permanently. Still others seem to hover in trade chat, spending a great deal of time in it either chatting, selling or sometimes, buying.

Read more →

Filed under: Herbalism, Fishing, Mining, Skinning, Alchemy, Blacksmithing, Cooking, Engineering, Leatherworking, Tailoring, Enchanting, First Aid, Analysis / Opinion, Virtual selves, Economy, Jewelcrafting, Features, Insider Trader (Professions), Inscription

Most unique Hello Kitty fan items

The marketing and merchandising machine can be quite a thing to behold, especially when it comes to Hello Kitty. The possibilities for themed merchandise seem to be endless. Here is a list of some of my favorites:
  1. The Hello Kitty scooter.
  2. Hello Kitty credit card, checking account, and free (exclusive) Hello Kitty business card holder upon qualifying.
  3. Some Hello Kitty baked goods.
  4. A Barbie doll. Not just any, either; this one comes decked from head to toe in Hello Kitty merchandise.
  5. Booze. Yes folks, even Hello Kitty supports booze, this time in the form of wine.
What's the coolest, or most unique Hello Kitty item that you own? Do you make your own items, buy them from official shops, or try to score limited edition merchandise?

Access Hollywood behind the scenes of the new ads


Never thought we'd ever see WoW on Access Hollywood, but sure enough, Blizzard's Neal Hubbard, VP of Global Marketing, spoke with them about the new ads, and all the Warcraft references we've been tracking in the media.

Hubbard says lots of players have been asking for a "Mohawk" class (the one that Mr. T hacked into the game, of course), and that when they got on set, the realized that instead of Mr. T just talking the whole time, it would be more fun to have shorter, catchphrase lines-- the "shut up, fool" line apparently came from a keychain that spouted Mr. T sayings.

The rest of the article just wraps up all the references we've seen so far, but it's cool to have a little peek at the making of these things. Blizzard, take note-- now's the time to start putting together features for the Wrath of the Lich King Collector's Edition DVD.

[Via incgamers]

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Humor, NPCs

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