According to Dan Bojanowski, Upper Deck's World of Warcraft TCG Senior Brand Manager, the stand-alone approach "was created as a direct result of customer feedback." Aside from containing the standard content such as exclusive foil cards, the set would also include "alternate art heroes featuring heroes from the Drums of War block in Naxxramas-themed gear and settings."
The Raid Deck, which is available for $29.99, contains a 110-card raid deck, 15 oversized boss cards, a 16-card Treasure Pack, and a UDE points card (or Loot card) and rulebook. Treasure Packs retail for $9.99 apiece and contain 15 random foil Treasure Pack cards out of a total of thirty collectible cards, a hero in Naxxramas-themed armor, and a UDE points card or Loot card. Hero cards are drawn from the Drums of War expansion set with variant art, with a total of ten cards with new art to collect. Each Treasure Pack also has a chance to contain a random Loot card from the Fields of Honor expansion set.