Announcing a release date "would be irresponsible for two really good reasons", Riccitiello said. "One, the competitive marketplace. Putting a window out there creates a window of opportunity for our principal competitor to put out an expansion pack or an ad campaign et cetera around our launch window. Bad move at this point in time."Now, while Riccitiello does not name Blizzard specifically, there are only a few potential "principal competitors" in the MMO market. Blizzard is definitely the biggest name at the table. What Riccitiello is saying is that announcing a release date for their MMO would give Blizzard the opportunity to move in on EA's hype, move its own release dates around, or prepare a patch or game release for the same time frame that The Old Republic would launch.
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