Skip to Content

WoW Insider has the latest on the Mists of Pandaria!

Posts with tag Star Wars

How much is a brand name license worth? Part 2

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, pitfalls and traps.

My first article on the issues of brand licensing and Bobby Kotick's comments pondering the profitability problems that Star Wars: The Old Republic could potentially have due to the amount of money it costs to license the Star Wars franchise received some nice follow-up emails. Many readers sent in emails about why people hold their licenses to their chests and charge so much, when it would logically be better to get the brand name on anything and everything people touch. After all, more products with your logo on them is good, right? Well ... Not really, and not always.

Last week, I confessed to not knowing the amount of money Lucas was going to be paid for the Star Wars license for The Old Republic, but we could surmise that it would be a hefty fee. Readers pointed to an article by Eurogamer that interviews Michael Pachter, a games industry analyst many people know of. He believes that the cut LucasArts will be taking is around 35% of the revenue split after Electronic Arts makes back all of the cash that it puts into the game itself. If that's true, it's pretty astonishing, since LucasArts has so much faith in EA and BioWare to make this game have some intense staying power.

Where World of Warcraft is concerned, Blizzard lives in a different world where rather than have to choose the perfect partner to make the next StarCraft game, it has to operate as the LucasArts-like party, finding the right people to make everything associated with its brands. Where The Old Republic is another Star Wars product, Blizzard's most popular franchise is a game first and a world of products secondary.

Read more →

Filed under: Analysis / Opinion, The Lawbringer

Breakfast Topic: Is WoW science fiction?

Yesterday we talked about similarities between World of Warcraft and other fantasy franchises. Commenting on that post, Baluki noted that "Warcraft is also somewhat unique in mixing some sci-fi elements into its fantasy universe." But not everyone thinks that's a good thing: back around the time that Burning Crusade previews were coming out, the draenei and the naaru caused quite a bit of stir among lore fans who felt that "space pallies" and "interdimensional ships" like Tempest Keep were going too far.

One poster to the forums linked to this screenshot and said, "When did this turn into a friggin space game... Draenei, Exodar... hell this battleground feels more like UT Facing Worlds map than an RPG..."

Drysc replied: "I believe you may be creating your own idea of what Warcraft is and has been, while it's been anything but a traditional medieval fantasy setting. The lore and history is full of interstellar travel and themes one may consider 'sci-fi'. There are warp gates that link various worlds together, planets blowing up, space traveling demons who enslave entire planets, inter dimensional ships, time travel, etc.

"You say '[this] feels more like UT Facing Worlds map than an RPG... ', when RPG simply stands for Roleplaying Game. Warcraft has and always will be beyond a singular tolkienesque world, and I think those who know and understand the lore and history are more apt to recognize and accept how the story is progressing as 'clearly Warcraft'."

What do you think? Are the "sci-fi" elements minimal enough that WoW still doesn't count as "science fiction" or even "science fantasy?" Or do World of Warcraft and The Burning Crusade launch the lore off the Tolkienenque fantasy homeworld and into the anomalous nebulae of Stargate, Alien, or even Transformers?

Personally, I think WoW gets the balance right -- I'm happy to see some creative mixing of different themes that breaks the traditional fantasy molds. I'd like to see more sci-fi elements in future expansions too, though I doubt that's likely. WTB more WoW Lightsabers!

Filed under: Breakfast Topics, Humor, Lore

Around Azeroth

Around Azeroth

Featured Galleries

It came from the Blog: Occupy Orgrimmar
Midsummer Flamefest 2013
Running of the Orphans 2013
World of Warcraft Tattoos
HearthStone Sample Cards
HearthStone Concept Art
It came from the Blog: Lunar Lunacy 2013
Art of Blizzard Gallery Opening