Generally, most starting area content in Burning Crusade has been easier. Early quests in both Eversong Woods and Azuremyst Isle give you bags to help you hold more right off the bat, and in both areas you can go from 0-12 in a matter of a few hours. Most quests are geographically close together, and the content is very well laid out to help you move on to the better stuff quickly.
This Warlock rite of passage is the hardest thing I have seen in the lower-level starting areas for a Blood Elf, and it is incredibly hard, especially if you are soloing it. The aggro, and respawn rate of all the ghosties in the area are cranked up much higher than they should be in my opinion, and I think many players would agree. You literally cannot stop running or 3-5 ghosts will be owning your imp in nothing flat, not to mention you. Try it yourself, roll a Blood Elf Warlock and get it to level ten, and try to get your VW, and you'll see what I mean.
Have you found the content in Burning Crusade to be too hard, starting areas or otherwise? Are there areas and problem spots that continually give you hassle that you Blizzard should maybe address, you know, after they put out the new expansion pack that is? Sure it is easy to complain, and says things aren't right, but in this case, I feel that some sort of tweaking is needed. I can't imagine someone who is just starting to play being able to complete this quest, and I have been playing for a while.