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Posts with tag World-of-Warcraft-China

World of Warcraft profits on the rise in China

Sister site Massively reported earlier today that World of Warcraft isn't just doing fine in China, it's doing extremely well. According to Gamasutra, the Chinese WoW operator NetEase just posted its Q3 revenue for the year, and the profits are doing nothing but rising. This is a little surprising given the information from the Activision Blizzard investor call earlier this month, which reported a loss of subscribers, mainly in the east.

Regardless, NetEase posted revenues of 2.0 billion Chinese yuan, up 39.8% -- a substantial number. In China, it seems that World of Warcraft is still a force to be reckoned with, dropping subscriber numbers or not.

Filed under: Blizzard, News items

The 9 revenues drop by 94% after losing WoW

Former World of Warcraft distributor in China The9 recently reported on their third quarter revenues which showed a massive 94% drop Year Over Year. Their revenues were posted at $3.7 million, a significant drop from their second quarter revenue which was pegged at $42.2 million (while they still held the license). Last year, The9 reported revenues of $59.8 million.

Although The 9 downplays the loss, pointing to notable growth in their other licenses, such as FIFA Online 2 and Granado Espada, the impact of losing the publishing rights to Blizzard's phenomenal MMOG was more than apparent. World of Warcraft has a tumultuous history in China, with The9 losing the rights to rival Netease back in June, with rumors swirling about the change as early as April of this year.

World of Warcraft is currently in the middle of a power struggle between two Chinese government agencies, resulting in the suspension of the game. Players in mainland China have reportedly not had access to the game in months and there were numerous delays to the Wrath of the Lich King expansion, putting the future of World of Warcraft in the country, as well as its potential millions of dollars in profits, in question.

[via Massively]

Filed under: Blizzard, News items, Economy

WoW China transition begins this month, will be down for weeks

JLM Pacific Epoch, the source that revealed this whole WoW China debacle to us in the first place, has continued their ongoing coverage of the World of Warcraft situation in China. As reported previously, The9 is no longer in charge of WoW China. The whole thing has been handed over to NetEase, who is already running some of Blizzard's other overseas properties. The9's operations of World of Warcraft will cease on June 7th, and NetEase will bring operations back up late that same month. Yes, that's a few weeks without WoW in China whatsoever. Luckily, it's intended that character information will carry over from one provider to the next.

No matter how much or how little you play the game, you have to admit that WoW being taken away for weeks sucks pretty hard. Of course, the fact that this might make it easier for them to get Wrath of the Lich King may ease the hurt a little. We here in North America (or even the EU or Oceania) may complain about downtime and lag and server instability, but we should consider ourselves lucky that gaming is a relatively painless experience in comparison to what our Chinese playmates need to put up with. Here's hoping that WoW in China remains strong after all of this, and not utterly barren due to people fleeing to Taiwan's realms.

[via Massively]

Filed under: Analysis / Opinion, Blizzard

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