Posts with tag activision-blizzard

Just in case we weren't completely sure of it yet, Activision Blizzard confirmed in today's quarterly earnings call that World of Warcraft: Cataclysm will be released in 2010. For general Blizzard fans, another game was given a 2010 release date: StarCraft II, which will begin its beta phase within a month. As was pointed out during the conference call, it has been twelve years since Blizzard released two major titles in the same calendar year.

The Cataclysm news is in line with everything we've heard so far, including Mike Morhaime's comments during BlizzCon that the expansion has a targeted release date of 2010. Things seem to be moving along right on schedule, but remember that this is Blizzard. Things could change at any time, so I wouldn't start preparing for leveling vacations yet. Actually, you probably shouldn't do that at all. It's kind of silly.

Have you ever looked at something new on the auction house and thought "Who would pay a thousand gold for that," only to find that months later the item has skyrocketed in price and you missed a golden opportunity to pick it up on the cheap? Activision kingpin Bobby Kotick might make the same analogy. If he played video games, I mean.

The Escapist clued us in to this little story: back in 1995, Kotick was eating lunch with some folks from Davidson & Associates, and they told him that they had just bought up-and-coming software developer Blizzard Entertainment for the tidy sum of seven million dollars -- a number that a baffled Kotick believed to be ridiculous. At the time, Blizzard's claim to fame was Warcraft: Orcs vs. Humans, and ... that's pretty much it, save for a few one-off games like Blackthorne and The Lost Vikings. Kotick called them nothing more than a "contract developer" and remarked that they weren't worth seven million bucks.

Of course, later that year, Blizzard released Warcraft II: Tides of Darkness, which catapulted them into gaming history forever. Thirteen years later, in 2008, Kotick (and Activision) paid seven billion dollars to acquire Blizzard. For those not into mathematics, that's one thousand times more than what Davidson & Associates paid.

Well, he was right about one thing. They definitely weren't worth seven million bucks. He just didn't know how right he was at the time.

Activision-Blizzard has released their third-quarter numbers for the financial year of 2009, and as you might expect for the company in charge of Call of Duty, Guitar Hero, and World of Warcraft, business is brisk. They were expecting to bring in around $700 million, and ended up pulling in around $50 million more than that. It's good, we guess, to be the king.

Blizzard, in particular, laid claim to three of the top five selling PC games in North America on the good side, and on the bad side, Activision acknowledges in the press release that they're happy to have WoW back online in China, but a little worried about the troubles it's seen over there lately.

Strangely enough, there is no information in the earnings about how much money World of Warcraft has pulled in for the company, or any updates about subscriber numbers. Usually, that gets at least a mention, so maybe, with subscribers certainly down in China, Activision-Blizzard wants to keep that under their hat for now.

This is one of the many reasons why I really enjoy this job: one day, you're talking turkey with a psychologist who's dealing with serious addiction issues, and the next, you're writing about Night Elves in Guitar Hero 5. Personally, I prefer Harmonix's new Beatles game, but there's no denying that the character customization system in our very own Activision-Blizzard's Guitar Hero 5 is extremely complex. So much so that Artair on Doomhammer was actually able to make a pretty respectable-looking Night Elf male with the system.

Which really just makes it much more ridiculous that this thing could be playing onstage with none other than Kurt Cobain. But we'll let that one go -- if you've found a way to get any other Warcraft characters jamming in Guitar Hero (or any other game with an in-depth character creator), be sure to send us a tip and some pics.

Barron's has a long article up about Blizzard's corporate overlords at Activision-Blizzard, and as is usual with most pieces of Activision news, people will probably see in it what they want to see. Those who think Bobby Kotick is just a money-grubbing exploiter will find more fuel for their firey fanboy rage: apparently he's a follower of Las Vegas casino entrepreneur Steve Wynn, and is modeling some of Activision-Blizzard's business plan off of that guy, Shareholders, however, will probably be thrilled. In terms of a purely financial sense, Activision-Blizzard is apparently one of the shinest futures around, with Kotick bragging that videogames will eclipse film and TV in terms of moneymaking in just a few years.

From our perspective, as longtime fans and players of Blizzard's games, the most interesting thing I see here is that Barron's makes no distinction at all between Activision and Blizzard any more -- the Activision-Blizzard company, according to the article, is equally responsible for both the Starcraft and Transformers franchises. Obviously, as gamers, we see a huge distinction between those two: one is a classic, storied, much-loved videogame series, and the other is a cash-in on a license that's panned everywhere but the box office. But for the financial guys, they're just both properties of Activision-Blizzard. That's not to say that our Blizzard is entirely lost (anyone who was at BlizzCon last week knows that's not true), but it is a sign that the merger is no longer news. From an outsider perspective, Guitar Hero and World of Warcraft are just two cash cows from the same company.

Activision-Blizzard held their second quarter conference call yesterday, and in addition to addressing the Starcraft II delay, both Mike Morhaime and Activision CEO Bobby Kotick shared some insight into what the revamped Battle.net will be like. The brand new system (which is currently up and working, albeit in a very skeleton form so far) will have "social networking features, cross-game communication, [and] unified account management," in addition to features that will let players "share experiences" with each other online (we'd presume that means things like screenshot galleries and leaderboards, but who knows?). Kotick also spoke up, and compared the service to that other popular online community, Xbox Live.

Blizzard is still saying the new Battle.net will come in conjunction with the new Starcraft, so we'll have to keep an eye out for them both in the first half of 2010. It'll be interesting to see what other features Blizzard adds in, and exactly what form features like "cross-game communication" take -- do they mean actual in-game messaging across games, or just status updates and messages on a social network? Kotick's comparison to Xbox Live raises some questions, too, as that's a much wider service than you'd think Battle.net would be. But then again, the guy's a CEO, and all CEOs have a tendency to overestimate exactly what their company is doing. Like most of Blizzard's upcoming releases, we'll have to wait and see on Battle.net.

In an official press release, Blizzard announced today that StarCraft II: Wings of Liberty, the first installment of the Starcraft II trilogy, previously indicated to be released in the last quarter of this year, is delayed to the first half of 2010.

The release cited the massive amount of work necessary to overhaul Blizzard's online matchmaking service, Battle.net, as the main culprit for the delay. Since the new BNet will be part of every new Blizzard game from here on in -- including World of Warcraft, as players with BNet accounts have seen -- it's vital that the service be working properly before the game's release.

StarCraft II was never officially dated -- only an on-the-sly indication -- and multiple financial sites have reported the now-official release date as the first half of 2010 following this announcement and Activision-Blizzard's quarterly financial report.

What does this mean for the WoW player? Well, it means that if you were expecting the focus of BlizzCon, or one of the focuses of BlizzCon, to be a StarCraft II release date, you'd be incorrect.

Gives you pause when you consider what else they could be announcing instead, eh?

Apparently there were a few Blizzard blokes at E3 last week, even though we didn't see them wandering the floor at all. Mike Morhaime and Paul Sams were both there to accept their awards for world records from Guinness after making it into the 2009 Gaming edition. World of Warcraft picked up a record for the most popular MMORPG in the world (with, as you probably know, 12 million players), and Starcraft gained recognition for being the best-selling PC strategy game, with 9.5 million copies sold worldwide. Neither of these awards are really that much of a surprise -- both games have already garnered tons of other awards, and both games are already squarely in the pantheon of the best and biggest PC games ever sold. But being recognized is always nice, we're sure.

They honored a number of other extremely popular games and services as well, including two big Activision Blizzard titles: Call of Duty 4 was recognized for being the most-played online video game, and Guitar Hero was recognized for being the best-selling rhythm game series (though Red Octane, the game's original publisher, was honored, and they've only recently been acquired by the Activision overlords).

Congrats to all the award winners, as if they even needed it. Something tells us the millions and millions of dollars in revenue from all of these games was probably a nicer reward than Guinness recognition. Just a guess.

• Etherjammer has an old but quite humorous look at BlizzCon etiquette. My favorite line: "Use spells such as Slow Fall and Levitate to go from one level of BlizzCon to another at your own risk, as players report that these spells have been unreliable at best in past BlizzCons." Why? Because some idiot jumped off the escalator half way up last year, and it caused quite a ruckus. Pardo was near the esclator talking with some folks, and he just looked and shook his head in a /facepalm manner.
• Activision-Blizzard is suing Double Fine over Brutal Legend.
• Guild halls and player housing. Love 'em or hate 'em, lots of people want them. The Hunter's Union has an interesting take on them.
• Casual Raid Leader has a great post about encouraging more oraganic and communicative raiding.
• Stoneybaby of Big Hit Box has a good review of how he got back into PvP, which would be useful for those of you looking to do the same.

Notice how we've linked Big Hit Box a lot this week? It's because they're producing great content for the community! If you're writing compelling content or come across a great site or blog post, please let us know!

The amazing Breanni of WarcraftPets.com, once loved so much by Blizzard that he got immortalized in the game, has apparently gotten another of Blizzard's C&Ds. First, we saw iPhone apps pulled off of the App Store with what seemed like legal action, and then we heard that webcomic Shakes and Fidget was contacted by Blizzard legal, and now Breanni has pulled down his merchandise store, as well as posted a "formal apology" to Blizzard. Breanni doesn't say exactly what happened, but he says that he "became aware" that what he was selling was violating Blizzard's trademark policy, and calls the store a "lapse in judgment," and says that he hopes to "continue to recieve Blizzard's blessing." It's almost like hearing one side of the conversation -- we don't know what Blizzard said to him (if anything), but he definitely sounds spooked.

This is a slightly different issue from the other C&Ds we've seen -- Breanni was making money from selling what we presume were actual images of Blizzard's copyrights and trademarks, so a store like that is pretty plainly in violation of copyright law (Mania's Pets calendar, for example, uses fan art rather than actual screenshots). But what's interesting here is, if they did contact him, why Blizzard has decided to do this now, and why they've only moved against Breanni. There are certainly lots of other places to find Blizzard art printed on products for sale. We're not suggesting that Blizzard should just let it all go, obviously, but why now?

We've had requests for comment out to Blizzard ever since the first few iPhone apps were pulled off of the App Store about all of this recent C&D action, and we've added this one to the stack. If we hear anything back from them, we'll let you know.

[Thanks, John E!]

According to a recent list by Develop magazine, Blizzard has dethroned Nintendo to become the most bankable game studio in the world. I'm surprised they weren't there already, but I guess it's just this side of possible that Nintendo is hard to budge. Develop's top 100 is compiled by their editorial team and accounts for total sales, reputation within the industry, and a variety of other criteria. When all was said and done, the editors wrote, Warcraft "continues to do the sort of numbers previously reserved for crime syndicates and smaller members of the United Nations."

Nicely put, but what I find most bizarre about the list is that Blizzard jumped from #47 to #1 within the space of a year (you'll find Blizzard's 2008 listing on page 82 of a highly annoying-to-navigate Issuu archive). While part of that's due to the merge with Activision, Develop claims that Wrath of the Lich King being the fastest-selling PC game in history was the greatest contributing factor. Hang on. WoW was doing just fine even before Wrath hit, so how did Blizzard manage to get itself ranked behind do-little studios with sales of around $1-2 million per game on the 2008 list?

The OC Register has a great breakdown of what Activision said on their earnings conference call today. Perhaps the biggest WoW-related stat to come out of the call is that the number of subscribers to the game has apparently leveled off: they're holding steady at 11.5 million. Which is nothing to cough at, but it's what we were told four months ago, and if, as Ghostcrawler claimed, the numbers are still going up, then they're going up very, very slowly. Morhaime says that numbers are growing everywhere, but that China will be a main focus of growth this year as Wrath of the Lich King releases there soon.

In non-WoW Blizzard news, the Starcraft 2 beta will start this summer and will be the "final" phase of development for that game. The new Battle.net interface will be tested then as well, so keep an eye out for that. And Blizzard expects big things there in China also -- NetEase, the company that will now be handling Wrath's launch, is already set up to run both Diablo III and Starcraft 2 out there, so it'll all be under one umbrella.

In short, there's no really bad news from Blizzard, but no really great news either -- the best news to come out of the call is that even in the slow economy lately, Blizzard is holding steady. Not a bad thing at all, but we probably won't see any spikes in player interest in Blizzard or WoW until they announce what's next on the content plate, whether that be at BlizzCon or before.

Well, The9 is going down in flames, but if you're looking to make some money in the stock market lately, you could do like BRK and buy some stock in Activision-Blizzard. Goldman Sachs has upgraded ATVI to "buy," and even marked them out as a "conviction buy" -- while the stock price is almost $11 right now (it jumped up about .75 on this news this morning), GS says it's headed to $14 eventually. "Conviction buy" just means that the wily traders at Goldman Sachs expect the stock to outperform in the future -- Activision is already saying it will do well, but GS thinks it'll do even better.

Medievaldragon over at WorldofWar.net points out that there may still be trouble ahead: while Blizzard has gone with Netease for their service in China, they still have to make it past the Chinese government's approval process, and there may actually be service outages if things aren't approved quickly. But that won't affect Activision's business very much, and given that the company still has a bright future (even in a harsh economy), picking up a few shares is probably a relatively good investment.

Please note: I am not a financial expert, and none of this should be taken as serious financial advice. You invest in the stock market and any other financial institution at your own risk. If you're getting stock tips from WoW Insider, it's probably better to keep your money in your pocket. AH tips, on the other hand...

It could be pretty easily argued that Blizzard is one of the biggest PC gaming development houses in the business today -- they consistently own both the sales charts and the playtime stats in terms of PC gaming. But Activision-Blizzard has quietly confirmed that they've passed on a membership to the PC Gaming Alliance, a group that claims to be "the authoritative voice on PC gaming worldwide." Activision, for their part, says that they just couldn't justify the membership fee, and this isn't the first industry group that they've snubbed: they famously left the ESA and their big yearly conference at E3 last year.

The PCGA claims that this isn't a big setback -- despite this and a few other losses, they say their numbers have grown, and they cite a few other big still-members, including Microsoft, Nvidia, and Intel. But given how much of an influence Activsion-Blizzard is in PC gaming, it's hard to say you're the "authoritative voice" of the platform when you don't have any formal connection to the biggest developer/publisher in the industry.

What does this mean to us players? Probably nothing right now -- the PCGA is right: the loss of Activision probably won't affect their work at all. But Blizzard, for better or worse, is being steered by Activision away from the industry at large. Right now, with events like BlizzCon and a huge reputation of their own, they don't need to be tied into these industry groups. But that may not always be the case.