King Varian Wrynn is a jerk. He's angry, he's rude, he's deliberately inflammatory. Despite the moments of kindness we've seen from Varian, they're just small moments. Yes, he let Saurfang retrieve the body of his son for Alliance players in Icecrown Citadel to witness. But he still holds a deep and unmitigated hatred for the Horde and everyone in it, including Thrall. He will quite happily talk about scouring the Undercity and purging it of all Forsaken, and he seems to be of the opinion that the only good orc for the most part is a dead one.
But his attitude issues aren't limited to the Horde. He is endlessly frustrated and angry with Jaina Proudmoore and her insistence on diplomatic attempts. He was brusque, rude, and outright against letting the worgen join the Alliance when they were desperate for help. His anger even extends to his son Anduin Wrynn, who has done nothing to outright offend his father other than following the path of a priest rather than a warrior. Varian has even gone so far as to hurt his son, nearly breaking Anduin's arm in an attempt to force him to stay put and keep him from leaving to study with the Prophet Velen.
And yet, there is something so inherently fascinating about Varian Wrynn that I cannot tear my eyes away.