Pop law abounds in The Lawbringer, your weekly dose of
WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.
Before we begin today's Lawbringer, I wanted to give you all your homework for next week's topic. Greg Boyd wrote an excellent article over at Gamasutra
about improving the game industry's security and data privacy issues. Blizzard is one of the companies out there with huge online security concerns but seems to get by fairly well. I will examine Blizzard through Boyd's seven steps and show how Blizzard is leading the charge and how other game companies could benefit from Blizzard's trials and tribulations.
Fifteen percent is going to be the new number that people will be talking about for a good, long time. Why? Blizzard has set a standard
in the American markets for real-money auction house cuts and fees. With Diablo III
literally bursting from its hellish mother's writhing, pestilence-ridden birthing sack, players will soon be entering the world of Sanctuary and wearing out mice so fast that the stress on the peripheral market's demand crushes a generation of hopeful clickers. Diablo III
will consume a lot of people's souls for a while, so it's best to get them all prepared now, not later.
Blizzard has begun the arduous process of educating the playerbase about these new and radical systems coming with Diablo III
. The real-money auction house is the big ticket item here, proving a safe and secure place for players to interact and auction items, much like they currently do in the seedy, potentially dangerous gray markets for virtual item trades and sales. Going to these sites is the equivalent of going to gold sites, to compare it to a WoW
phenom, with the same risks and hazards coupled with the same instant gratification. Why have a company with which you have no recourse have your credit card information, when you could give it to Blizzard instead? At least you know where they live.
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Filed under: Analysis / Opinion, The Lawbringer