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Paul Sams on WoW, PC game sales, and Blizzard's next challenge

Blizzard COO Paul Sams sat down with PC Retail magazine for the first time after Wrath's sales numbers have come out to talk about PC game sales in general and Blizzard's huge effect on them. First question, Sams says that no, PC gaming is not dead, and Blizzard isn't saving it. As long as people have PCs, he says, people will play games on them. If PC gaming was dead, Blizzard wouldn't be releasing Starcraft II and Diablo III -- as long as they make great games on PC, people will shell out the money to play them.

While he never does mention anything about their expectations for sales numbers (we know Wrath broke a number of records), he does reiterate what other Blizzard higherups have said: that they'll be making expansions as long as people are interested in playing them. And he says that the biggest challenge for Blizzard in the next few years will be to balance what they're doing -- they've never had more on their plate before, and they've already gotten a harsh lesson with the splitting of Starcraft II into three games. It'll be interesting to see if they can keep up the quality and popularity even while trying to work on three AAA PC titles (not to mention the unannounced MMO) at the same time.

Filed under: Analysis / Opinion, Virtual selves, Blizzard, Making money, Interviews, Wrath of the Lich King

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