Blizzard looking to expand microtransactions?

With World of Warcraft being one of the few remaining MMOs that still charges a monthly subscription fee, I think it's fair to say that Blizzard hasn't been at the forefront of microtransaction-driven financing, despite the existence (and success) of WoW's purchasable pets, mounts, and transmog gear. However, the establishment of both the Microtransaction Strategy team and job openings therein point to some development along that front. It will be interesting to see what other types of microtransaction offers become available in Blizzard games in the future.
Filed under: Blizzard, News items










