Why a week-long NDA for the MoP press event?

From what we can gather, the first half of March is going to be a fun time for Diablo III fans with a teased announcement, and the second half of March will be devoted to the Mists of Pandaria press tour's kick-off and information dump. We're all waiting patiently like good little boys and girls, mere hours from a large, gift-giving morning event, stirring and shaking with happy excitement. Well, too bad -- because once information is gathered by fan sites and news outlets, you've got to wait a week before the goods get gotten. Blizzard has stated that there will be a week-long NDA after the beginning of the Mists of Pandaria press event.
NDAs (non-disclosure agreements) are a staple of the video game industry. To understand the NDA is to understand the very unique relationship the video game industry has with its fan community. Many will enter this conversation brazenly, proclaim the absurdity of a system based on hype and advertisements of the same product being reported on, and exit stage right. There are problems with the system. The system is also young, naive, and growing into its own -- we have a long time to shape it.
Filed under: Analysis / Opinion, The Lawbringer





