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Blizzard teams up with Mega Bloks for Warcraft and StarCraft sets

Big Blizzard licensing news -- Blizzard has teamed up with MEGA Brands, Inc. to release Warcraft- and StarCraft-themed Mega Bloks sets. You might remember the Halo Mega Bloks sets as another of Mega Bloks' video game releases. These are Blizzard's two largest franchises, so it's a pretty substantial acquisition for Mega Bloks.

What is most interesting to me about this licensing partnership is Blizzard's consolidation and general changing strategy regarding the World of Warcraft and StarCraft intellectual properties. In South Korea, StarCraft is already on everything you can imagine, and licensing in general is one of Blizzard's biggest assets (as it is for most content creators.) Does this licensing deal signal a renewed push to put Warcraft and StarCraft on lots of new, carefully hand-picked products? Suffice to say, I am excited about Blizzard's licensing future.

The sets are scheduled for release in summer 2012. We have no news on what characters or settings will be featured in the sets, but our imaginations can happily wander. Will we get vehicles? Iconic location play sets? Lore exposition in block form? I've got a few ideas...

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Filed under: Blizzard

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