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Video interview with Bobby Kotick, Activision Blizzard CEO

Here's a short interview with the CEO of (now) Activision Blizzard Bobby Kotick with an official inside view on the merger that recently combined the Guitar Hero company with the Diablo and WoW company. He's definitely still speaking from an Activision viewpoint (he disses Rock Band, which would be unacceptable if he wasn't actually publishing their main competitor-- Rock Band is awesome), but he lays out how the deal was a great idea for both companies and how Activision is looking toward the future of game publishing.

It's also interesting to hear him talk about the three major innovations in gaming recently-- interface innovations (such as the Wii controller or the guitar for Guitar Hero), social innovations (not just in MMOs but in terms of tournament and organized play), and production value, which is definitely something both Activision and Blizzard know about. The woman interviewing needs to learn how to interview rather than interrupt, but as a CEO, Kotick sounds like he knows what he's talking about. For now, anyway, Activision Blizzard seems to be in good hands.

[Via incgamers]

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Interviews

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