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WoW Insider interviews 38 Studios' Brett Close about Azeroth Advisor

Last week we reported that 38 Studios, a company working on its own MMO property, had picked up the Azeroth Advisor, a custom newsletter directed towards players of World of Warcraft. At the time, we were slightly confused -- why would another gaming company want to purchase a guide written to promote and help players of a competitor's game? To get the answer, we went straight to the top, and sat down to talk with Brett Close, CEO of 38 Studios, about the reasons behind his company's purchase of the Azeroth Advisor and the technology behind it.

Last week, Curt Schilling, the company's founder, spoke on The Instance podcast about the buyout (that took place in May of this year), and what Mentor Media's newsletter and technology had to offer 38 Studios, so we asked Close about that, including how they planned to extend the custom newsletters to games that didn't have WoW's Armory and why they want to support players of a competitor's MMO. And we also talked about the fact that the newsletter is going free and why they decided to start giving it away.

The conversation with 38 Studios' CEO starts right after the break.

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Filed under: Analysis / Opinion, News items, Economy, Leveling, Guides, Interviews

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