Although some readers counter that the achievement-oriented environment is normal for MMOs, one key insight is how WoW reduces barriers to entry and early advancement. More than most MMOs, World of Warcraft is easy to access -- it's easy to level and there are no harsh penalties for dying (unlike some MMOs where death results in a sharp XP loss, sometimes to the point of losing levels). In fact, some might even say that WoW is a little too casual-friendly. Even then, there's a lot in the game that drives people to perform.
The article recommends that corporate leaders take a look at the game and see how it creates a motivational environment. It even goes so far as to laud the gamer disposition, something that players have or develop. It's certainly a refreshing counterpoint to the idea that gamers (or WoW players, in particular) "cannot give 100%" to their jobs. So even though some companies might think that WoW is bad for their employees, BusinessWeek says it just might be good for the bosses.