A few days ago, we posted on a very interesting statistic: Only 30% of all WoW trial accounts make it past level 10
. On some level, it's been assumed that this number explains why Blizzard's taking such care to smooth out the beginning game a bit, to make it easier and more fun to stick with the game past level 10 or so. In a large way, this makes sense. But there may be other reasons beyond game play in play as well.
If you're picking up a trial account, chances are that you heard about it from a friend or a blog or a news report. But chances are, you were shown or described a massively armored warrior engaged in fierce hand to hand combat on the back of a dragon flying through the air,
or a finely robed mage flinging a fireball at the face of the lord of all magic
, or something similarly epic. With that in mind, it might justifably get discouraging to show up in game to find yourself dressed in rags, wielding a toothpick, and being sent to collect wolf pelts
that inexplicably only drop off about half the wolves you kill.
With that in mind, it's easy to see how a trial account user could get bored pretty fast. But for me, there's one other angle that very few people seem to be bringing up: The social angle.
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Filed under: Analysis / Opinion