The idea of being able to customize your character's look and feel beyond choosing one of 4 or 5 basic face and hairstyle choices at character creation or upgrading to a new piece of loot is one that's near and dear to me. I'm an RPer, so I like to think of each of my characters as a unique person with unique quirks, ideas, and fashion sense that I can't always express as I'd like to due to the limitations of WoW's mechanics. I've even had some very good friends quit WoW because their characters weren't customizable enough.
The idea came to the front of my mind a few weeks back when I was visiting my brother. We played EverQuest together, but when it came time to move on from that game, he (and most of our EQ guild) chose Everquest 2, and I chose WoW. So, of course, he ribs me about it quite often, and since I was visiting, he decided to load up EQ2 and show me what I was "missing."
Now to be honest, I'm still a bigger fan of WoW, but that's a subject for a different article. One thing I will say for EQ2 is that I was very impressed with the wider range of options to customize your character and show off your character's accomplishments. There's a few ideas related to character customization from EQ2 and other games that I'd really like Blizzard to continue emulating in future patches and in the WoTLK expansion that I believe would deepen the game experience for me and my friends, and for many other players as well.