Posts with tag corporate

Regardless of whatever you think of the big Activizzard merger and what it might mean for World of Warcraft (I don't believe it'll hurt a thing, but think what you will), it's going to happen. It's literally official now, as European Union officials have finally approved the merger after several weeks of deliberating on the issue.

Approval by the European Commission was necessary because Vivendi (the owner of Blizzard and now the buyer of Activision, if you haven't been keeping up with all this) is a French media company, and therefore subject to EU business laws and antitrust concerns. Officials were mulling over the merger because of fears that Vivendi's ownership of Universal Music Group would give Activision Blizzard an unfair advantage in licensing music for games like Guitar Hero.

They finally decided that it's not a threat to the health of the market, and approved the merger. So there it is. It's done. The government can't save you now; Activision Blizzard is your new master. I tremble in terror before the fictional (yet somehow inevitable) Bard class and its l33t Guitar Hero skillz!

The 2008 Game Developers Conference is underway in San Francisco right now, and this means there should be quite a bit of gaming news and juicy bites to report on in the next few days. Blizzard's own Rob Pardo is there as a featured speaker, participating in a panel on the future of MMORPGs and giving a talk on Blizzard's approach to multiplayer gaming design. Hopefully that means we might even get a few pieces of new information about Warcraft and the expansion, or even beyond.

Our colleagues at Massively will be watching the whole conference closely, as will we, and we'll be sure to keep you up to date if Blizzard drops any bombshells of the Lich King variety or otherwise.

And speaking of conference news, Gamespot's posted more video coverage of the DICE 08 Summit, including Blizzard's presentation, which you can watch here.