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Posts with tag corporations

eHarmony advertises in Warsong Gulch


Quinionn on Magtheridon sent us this picture -- apparently dating website eHarmony has gotten in on the in-game advertising just in time for Valentine's Day. He had just joined a Warsong Gulch when this guy showed up spamming an ad.

There's a number of strange things going on here -- as far as we know, this isn't an official Blizzard move, but most of the people spamming ads in the game are shady gold-selling websites, not real corporations with bigger profiles. And the weirdest thing might be this: Eharmony on Arthas isn't a one-time character created to spam in Trade -- he's level 80 with 450 Jewelcrafting and Mining. There's actually a lot of characters with the same name around, with different levels and classes, even in different guilds (though this one is probably the funniest).

Very weird. At the very least, the spammer's aiming to lose his character, and at worst, if this is an organized action, Blizzard might actually have a case against eHarmony for spamming inside the game. Have you seen any other ads like this around the game?

Update: Mystery seems to be solved: it was just some guy messing around. Strange way to mess around, though. He's in our comments, and says he's getting a free name change after the GMs said what he was doing was not so cool.

Filed under: Analysis / Opinion, Virtual selves, Odds and ends, Blizzard, Alts, Battlegrounds

Europe approves of the Activizzard merger

Regardless of whatever you think of the big Activizzard merger and what it might mean for World of Warcraft (I don't believe it'll hurt a thing, but think what you will), it's going to happen. It's literally official now, as European Union officials have finally approved the merger after several weeks of deliberating on the issue.

Approval by the European Commission was necessary because Vivendi (the owner of Blizzard and now the buyer of Activision, if you haven't been keeping up with all this) is a French media company, and therefore subject to EU business laws and antitrust concerns. Officials were mulling over the merger because of fears that Vivendi's ownership of Universal Music Group would give Activision Blizzard an unfair advantage in licensing music for games like Guitar Hero.

They finally decided that it's not a threat to the health of the market, and approved the merger. So there it is. It's done. The government can't save you now; Activision Blizzard is your new master. I tremble in terror before the fictional (yet somehow inevitable) Bard class and its l33t Guitar Hero skillz!

Filed under: Blizzard, News items

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