When headed out to level, farm, or grind during the Midsummer Fire Festival this year, be sure to head to the zone's bonfire for your side (there's one outside of almost every Horde or Alliance settlement) and throw in a blossom. You'll be glad you did, no matter what your level. You'll get one buff right off the bat: The Fire Festival Fury buff. This 60 minute buff will not only give you a straight 3% to your critical strike chance, but you'll also get a damage shield that will do fire damage equal to your level to all who attack you. That's right, Thorns, eat your heart out.
But what's even better is that it doesn't stop there.