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Exclusive Interview: Wowhead and Affinity Media

I was actually running Wailing Caverns with a few guildies from IctfB on last Friday night around midnight when I heard the news: Wowhead had sold for $1 million to Affinity Media, the company that supposedly ran IGE, the notorious goldsellers. We'd received a tip from someone who claimed he used to work for IGE, and we rushed to get the story up and also make sure it was right-- word was that Affinity didn't own IGE any more, and that Wowhead had maybe sold because of that.

Still, in the week or so since, players have had plenty of questions. Did Wowhead sell out to goldsellers? Did Affinity really sell IGE and are they really out of the goldselling business? And why did Affinity want to buy yet another database when they already owned both Allakazham and Thottbot? And perhaps most importantly, what kind of changes would come for Wowhead?

WoW Insider got a chance to sit down for an exclusive chat with both John Maffei, president of the ZAM content network at Affinity Media, and Tim Sullivan, CEO of Wowhead, to talk about Affinity's past, the sale of Wowhead, and what's coming next. They wanted to clear up questions, and we wanted to get answers. To read the full, exclusive interview, click the link below.

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Filed under: News items, Economy, Features, Interviews

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