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Can I resell Blizzard promotional ampm cups?

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks.

Regional advertising campaigns are both the scourge of the collector's market and a financial boon to the lucky residents of said region targeted. The most recent ad campaign for World of Warcraft features four collector's cups from ampm stores as well as the ampm sweepstakes, promising some pretty cool prizes for those lucky few. Here's the thought that's the most fun to think about: Which of these is more ad-worthy -- someone seeing a World of Warcraft cup and being convinced to play, or the mass scramble to create a nationwide cup network for collectors and WoW fans, fueling more ad presence?

It's a fun game, advertising. At some point in our lives, we were convinced that fandom and collectors could be the same consumer as the guy who bought stuff because the cup looked cool. At some point, we became complacent with advertisement as collectable, and that's fine. In fact, if anyone wants to send me a Kil'jaeden cup, let's talk.

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Filed under: Analysis / Opinion, The Lawbringer

Limited edition WoW cups coming to ampm stores

Upset over the cancellation of BlizzCon 2012 and looking to drown your sorrows in a massive cup adorned with one of your favorite Warcraft characters? Blizzard is teaming up with ampm to promote World of Warcraft cups featuring Arthas, Kil'jaedan, Illidan, and Deathwing. We don't have a release date for the cups just yet, but look for more information as the promotion gets closer to beginning.

World of Warcraft is entering over seven years of operation and still going strong, enough so that regional advertising campaigns at widespread retailers are an attractive move. WoW has definitely eclipsed the video game market and is instead focusing on attracting new players because, for the most part, a lot of the home team market is dried up. By putting WoW in places where less typical gamers might encounter it, Blizzard has a great chance of attracting new people.

Can we please get the dataminers on this and tell us what size cups these are, as well as the materials used to make them? I love those study plastic cups. I'm waiting patiently.

Filed under: News items

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