Regional advertising campaigns are both the scourge of the collector's market and a financial boon to the lucky residents of said region targeted. The most recent ad campaign for World of Warcraft features four collector's cups from ampm stores as well as the ampm sweepstakes, promising some pretty cool prizes for those lucky few. Here's the thought that's the most fun to think about: Which of these is more ad-worthy -- someone seeing a World of Warcraft cup and being convinced to play, or the mass scramble to create a nationwide cup network for collectors and WoW fans, fueling more ad presence?
It's a fun game, advertising. At some point in our lives, we were convinced that fandom and collectors could be the same consumer as the guy who bought stuff because the cup looked cool. At some point, we became complacent with advertisement as collectable, and that's fine. In fact, if anyone wants to send me a Kil'jaeden cup, let's talk.