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Posts with tag customer-loyalty

Should WoW have a customer loyalty program?


Every time this pops up on the forums, I mull it over - should World of Warcraft have a customer loyalty program, and if it did, what should it entail? Part of my difficulty with the concept is, I would probably benefit from it - I've been playing WoW pretty much non-stop for its entire existence. Even when I stopped playing I didn't unsub (probably should have, but hindsight is gloriously incapable of altering the past) and so, if a customer loyalty reward of some kind was implemented myself and my wife would probably get something out of it.

This has me wondering if it would in fact deter new players - the last thing you want is a system that makes people just picking up the game envious or feeling as if a reward is forever out of their reach. After all, you can't go back in time and start playing in 2004, If there was (say) a special mount or pet or transmog item that people who'd been playing five or more years got, then it would by definition exclude players who hadn't been playing that long. And a lot of people tell me they started playing in Cataclysm nowadays - that's a significant number of people who would have to wait at least another year or two before they could get that hypothetical reward.

I'm not opposed to the idea, mind you - like I said, I have been playing forever, so if it got implemented, I'd probably get something cool, and I'm sure you could work it so that it didn't feel like something so far out of new player reach that they felt like it wasn't even worth trying to get. I'm frankly more curious about what you think, friends - is a customer loyalty feature a good idea, or more trouble than it is worth? How should it be implemented? What should it do?

Filed under: Analysis / Opinion, News items

Hi, remember me? I've been here since 2004

Hello. Let's do a brief math exercise, just for a moment. I've been playing World of Warcraft since some point in December of 2004, as illustrated by the screenshot above. This is March of 2012, which means I've been playing WoW for roughly 87 months. Actually, I'm going to subtract three months, because there was a point where I cancelled my subscription and took a three-month break from the game -- so 84 months of gameplay or thereabouts.

Each month of World of Warcraft is $14.95. Multiply that by 84, and I've paid Blizzard $1,255.80 over the past seven years of gameplay. That doesn't include the Collector's Editions I've purchased or the pets or the mounts I've nabbed via the Blizzard Store, and it also doesn't include my second account, which I've had since 2008. It also doesn't include the money I've thrown at Blizzard for pretty much every novel under the sun, the comics, and the other assorted merchandise I've picked up over the years. I like World of Warcraft. I like it a lot. I like it so much that even though I took a little break, I've never, ever quit.

So where's my mount?

Read more →

Filed under: Analysis / Opinion

Two more WoW-related iPhone apps off the App Store

Blizzard has laid the legal smackdown on two more WoW-related iPhone apps. As Double Bubble reports, both Warcraft Chest and WoW Realm Status have bit the dust, most likely after Blizzard's legal department sent them a cease-and-desist (that's what recently happened to the popular Warcraft Characters app). We don't know for sure that Blizzard went after them, but considering that Warcraft Chest was completely free, there can't be that many other reasons why it's not on the App Store any more.

It's still not clear yet either why Blizzard is doing this -- originally, since they started off going after only paid applications, it was plausible that they just didn't want other people profiting off of their game (similar to the new addon policy). But they've taken down both free and paid apps here so far, and Double Bubble also has a list of both free and paid addons still up. At this point, we have to wonder what Blizzard's real intentions are here -- they're squashing valuable resources that fans have made and are giving away for free. If they were planning an Armory or realm status app of their own, that's one thing, but the only reason we can see so far is that their legal department has decided to act against the company's own loyal fans for their own interests. Not a great strategy for encouraging customer loyalty.

And what about sites like Wowhead or the Firefox realm status addon? Why is Blizzard only targeting helpful applications on the iPhone? We can only guess that Blizzard will eventually go after the rest of the apps on the App Store, so if you're working on one or planning to release one soon, guess you might want to think again about how that time might be better spent.

Filed under: Items, Analysis / Opinion, Realm Status, Virtual selves, Odds and ends, Blizzard, Add-Ons

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