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How Blizzard mishandled the BlizzCon ticket situation

As you may or may not know, we here at WoW Insider are not an official Blizzard fansite. There are a few different reasons for that, but one of them is that within the Fansite Program Code of Conduct, there is a clause that states, "fansites should present content that is supportive of World of Warcraft and Blizzard Entertainment." We don't disagree with that clause -- fansites are run by fans, and they should support Blizzard. But our status as an unofficial site leaves us completely free to talk indepth about situations where Blizzard has messed up big time. And as many players already know, the BlizzCon ticket sales process that took place earlier this week is definitely one of those situations.

Blizzard is, of course, a game company. No one expects them to put on events like WWI and BlizzCon -- they do so to serve the community that's grown up around their games (and, let's be fair, market and advertise their products to the core of their fanbase). And the community loves those events, both hearing about and attending them. Which is why it was a surprise to no one (except maybe Blizzard themselves) that when the ticket sales kicked off Monday morning, it was a nightmare -- the site was hammered by fans trying desperately to buy tickets, the Failoc was a familiar sight, and within a few hours, even Blizzard.com's main site was down.

Everyone could have predicted that there'd be problems like that -- when a fanbase of 11 million tries to buy 12,000 tickets, of course you're going to have technical problems. But Blizzard's mishandling of the situation didn't happen on Monday morning -- anyone can suffer from server outages. It happened over the next two days, days full of frustration, endless page refreshing, and a lack of useful communication from Blizzard about just what was happening.

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Filed under: Analysis / Opinion, Fan stuff, WoW Insider Business, Blizzard, News items, Guides, BlizzCon

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