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EA CEO won't share Old Republic release date because of "principal competitor"

E3 usually isn't a big news get for us here at WoW Insider, as Blizzard does its own thing with its own announcements and showing up to conventions. However, one piece of news really stuck out as interesting in relation to Blizzard. EA's CEO John Riccitiello made some interesting statements regarding Star Wars: The Old Republic's release date. The Old Republic is EA's MMO set during the fan-favorite Old Republic era of the Star Wars franchise. Riccitiello said:
Announcing a release date "would be irresponsible for two really good reasons", Riccitiello said. "One, the competitive marketplace. Putting a window out there creates a window of opportunity for our principal competitor to put out an expansion pack or an ad campaign et cetera around our launch window. Bad move at this point in time."
Now, while Riccitiello does not name Blizzard specifically, there are only a few potential "principal competitors" in the MMO market. Blizzard is definitely the biggest name at the table. What Riccitiello is saying is that announcing a release date for their MMO would give Blizzard the opportunity to move in on EA's hype, move its own release dates around, or prepare a patch or game release for the same time frame that The Old Republic would launch.

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