Admit it: You thought the person behind the curtain at El's Extreme Anglin', the web's preeminent World of Warcraft fishing resource, was female, didn't you? Just one look into the soulful blue gnomish eyes of El, blinking innocently from atop her guides or curled up at the feet of the intrepid Nat Pagle, beckoning you through your first steps as an Azerothian angler ... You were hooked. You're not alone -- most players seem to have bonded with El's friendly female face.
In reality, the blogger behind El (and El's Extreme Anglin') is none other than British analyst, consultant, writer, and thinker Tim Howgego. He's known for his penetrating blogging about public transport policy, market development, the application of internet-related technology -- oh, and of course, game design and WoW fishing. "To be honest, El is a lot more interested in catching fish," he confesses. "Tim is more interested in patterns of human behavior."
Whatever the focus, it's wildly successful. El's Extreme Anglin' Googles in as the top result for searches on "fishing guide" -- that's just plain "fishing guide," nothing to do with the World of Warcraft.
In a unique twist on our usual interviews, 15 Minutes of Fame managed to catch up with both Tim and El this week to talk shop about fishing. (Does that mean this is really 30 Minutes of Fame? 225 Minutes of Fame? No, wait -- with a gnome the size of El, perhaps it's more like 18 Minutes of Fame.) Between El's sagacious gnomish observations on Azerothian angling and Tim's insights into game development, there's something in this interview for everyone.