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Posts with tag exercise

Fitness Plus WoW: Companies seek new ways to market to the gaming community

The worlds of fitness and gaming haven't always been thought of as a natural fit. But with gaming now solidly dug into the adult demographic, we can crunch contentedly on our Cheetos without fear of silly stereotypes. We're not shocked to be called in with an alt to fill in for the off tank, who's dialing back for a couple of weeks before running in his next 10K. We're not surprised to learn that a guildmate is a high school soccer player, a 45-year-old yoga teacher, or an active duty soldier who whips out beastly chin-up sets alongside beastly DPS.

Being a fit gamer may no longer be an eyebrow-raising novelty, but gamers haven't exactly become a prime target for fitness company marketing. Yet fitness and gaming have gone hand in hand so long for one WoW player that he's managed to nab a sponsorship from a fitness company anxious to tap into the gaming community. Bodybuilder and WoW player Bajheera of Darkspear (US) is pumped up at the prospect of connecting with his growing YouTube audience about not only gaming but fitness as well. "Merging fitness and gaming on the channel is natural for me," he explained to WoW Insider. "I am definitely encouraging gamers to get active and interested in fitness and am doing my best to encourage fitness-related companies like my sponsor Cellucor ... to reach out to gamers looking to incorporate fitness into their lives. So I am definitely interested in cross-promotion and have been making an effort to bring the fitness and gaming together."

Bajheera reports that the twist is building a surprisingly positive response. "[The company] is excited about what they've seen so far and are planning on marketing campaigns/products intended for gamers," he notes. Will we see this sort of cross-genre marketing more frequently in the future? Bajheera spots us through some insights.

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Filed under: Interviews, 15 Minutes of Fame

Player blasts free from overweight gamer stereotype

Before and after
From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

Teeth-gritting stereotypes aside, the intersection of fitness and gaming is something we've covered a fair amount here at WoW Insider. There's the player who set up a system of "leveling down" as he lost weight, although a visit to his blog these days doesn't turn up much action. There's the player who lost 100 pounds on a treadmill while he played WoW, before such exercise setups were relatively common. We even ran an entire series last year on shaping up, Buffing for BlizzCon.

What we haven't run yet is a story on a gamer who's taken the weight off and kept it off while not only piling on new interests and active pursuits but also maintaining his love of WoW and gaming. A WoW player since the days of the original beta, Jonathan (aka Thundertotem) was a finalist in Subway Canada's Commit to Fit Ambassador search. While he wasn't ultimately chosen as the Subway representative and spokesperson, he says he remains a hardcore gamer even with his weight loss and fitness success.

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Filed under: Interviews, 15 Minutes of Fame

15 Minutes of Fame: World of Warcraft player "levels down" with game-related diet

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

So how much weight have you lost since you started playing World of Warcraft? Wait, what's that? You've gained 10 pounds since the expansion launched and your guild started raiding again? Oh, good people of Azeroth ... It doesn't have to be that way. You can get lean and mean with WoW -- you simply start by Leveling Down.

Leveling Down is a new blog and weight loss scheme put together by player Moriarity of Archimonde (US-A) after he found himself starting at too many pounds and not enough motivation. "One day, while playing WoW, I stumbled upon the idea that I could turn my own weight loss into a game, much like WoW," he explains. "Every day that I ate what I was supposed to and did the proper amount of exercise, I would gain a level. And every day, I would do a blog post that would feature an area of the game where a character of my current level would be."

So is the plan working? We'd say so -- as of the beginning of this week, Moriarity's broken the level 40 barrier and appears unstoppable.

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Filed under: Interviews, 15 Minutes of Fame

Breakfast Topic: How do you make time for working out?

This Breakfast Topic has been brought to you by Seed, the Aol guest writer program that brings your words to WoW Insider's pages.

A recent NPC comic strip touched on an issue I find very near and not quite dear to my ... mid section. It has one of the main characters admitting he's gained some weight; he then suggests that a rule be enacted that he cannot play WoW until he has worked out.

Sounds simple, right? Some would say that depends on your level of self-control and willpower. Having tried this rule myself, I also say it depends on your raid schedule, your work schedule and any unexpected overtime, the traffic levels on your drive home, what's for dinner ... There is so much to this balancing act that such a rule is tough to keep in place. Do you make 24 people counting on you to be in a raid wait for you or replace you while you do your workout regimen?

An obvious rebuttal: Work out in the morning! Well, as the comic strip characters find out, that doesn't always pan out either. On a regular day I get up at 5 a.m., which is plenty early enough for me without a workout on top of it.

How do you balance your gaming habits and health concerns? Do you work out in the morning? Do you have a rule in place as the comic characters did, that you can't play til you work out? Or perhaps you're one of the lucky people who just have a high metabolism? /jealous

Filed under: Breakfast Topics, Guest Posts

Buff(ing) for BlizzCon: Dog days

Buff(ing) for BlizzCon is a bi-weekly fitness series written by ShrinkGeek authors Rafe Brox and Michael McGreevy. Join the team in getting in shape for the ultimate WoW geek event: BlizzCon 2010.

No, it's not another worgen post. I'd roll a goblin, anyway, and not merely because of factional preference. I spent too many hours as a n00b getting repeatedly pwnt in Silverpine Forest, which has made me as bitter as powdered aspirin towards those furry bastards; I'd gank myself. No, this is the midsummer swoon, when folks tend to go through the motions in the long, hot stretch (at least in the Northern hemisphere), twiddling their thumbs between increasingly monotonous dungeon runs, idly considering rolling yet another alt or take a hiatus altogether to go hit some conventions and interact in the big blue room.

In our case, it's also just past the midpoint of our six-month journey towards BlizzCon, when motivation may flag and adhering to healthier eating and exercise habits can begin to wane. Maybe you've hit a plateau. Maybe you're bored with your program. This point in time is, to quote everyone's favorite Mon Calimaran, a trap. OK, maybe it's more of a pothole, or yet another slog through Desolace/Stranglethorn Vale/[insert your least-loved zone of mid-game grind leveling here].

So what is there to be done about it?

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Filed under: BlizzCon, Guest Posts

Buff(ing) for BlizzCon: Raid preparation

Buff(ing) for BlizzCon is a bi-weekly fitness series written by ShrinkGeek authors Rafe Brox and Michael McGreevy. Join the team in getting in shape for the ultimate WoW geek event: BlizzCon.

Unless you're a super-casual player, there is a pretty good chance that you spend a lot of time both in and out of the game doing preparation work. From reading up on strategies, to farming materials for flasks and everything in between, there are countless ways that you can get yourself ready to take on the current shiny encounter in World of Warcraft.
Unfortunately for many people, what they don't spend time thinking about before raid night is what they are going to be snacking on. If you're trying to make better food choices, this can be a serious roadblock. There aren't many guilds that will allow you to take a long enough AFK to prepare a healthy meal in the middle of a raid, so many players end up opting for "easy" food choices to satisfy a sudden onslaught of the Hungry debuff. The problem with that is that most "easy" food choices aren't all that good for you. When this type of itch is scratched, it's usually through something like a bag of chips or some sort of chemically ambiguous frozen meal, neither of which are really good choices if you're trying to eat wisely.

Your likelihood of success in defeating a new boss fight is greatly increased if you prepare yourself for the encounter. Eating wisely is no different. I've got a few strategies that you can follow that just might keep you from seeing a diet Total Party Kill as a result of uncontrollable mid-raid snacking.

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Filed under: BlizzCon, Guest Posts

Buff(ing) for BlizzCon: Progress check

Buff(ing) for BlizzCon is a bi-weekly fitness series written by ShrinkGeek authors Rafe Brox and Michael McGreevy. Join the team in getting in shape for the ultimate WoW geek event: BlizzCon.

We've reached the two month mark, a third of the way through the quest [Buff for BlizzCon]. While there is still plenty of time before the big event, getting off to a good start means you've already got your rotations down, you know what you're doing, and you're making progress. Sure, you can still beat the timer if you stumble on the first boss, but it's a lot easier if you don't. And, on the other hand, if things have gotten off to a slower beginning for whatever reason (bad weather, injury, a scathing case of Loremaster-itis), you can mount up and make your way towards your goals all the same.

With that in mind, it's time for me to do my Patchwerk impersonation and perform a DPS check on our team of intrepid writers.

"Staffers come play?"

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Filed under: BlizzCon, Guest Posts

Buff(ing) For BlizzCon: Carving out Caverns of Time and unarmed combat

Buff(ing) for BlizzCon is a bi-weekly fitness series written by ShrinkGeek authors Rafe Brox and Michael McGreevy. Join the team in getting in shape for the ultimate WoW geek event: BlizzCon.

We've all been there: bored in Storm Peaks, decked out in our blues and purples, and idly surfing through your achievements, when you realize that you need to give someone (or several someones) a knuckle sandwich in order to earn Master of Arms. Unequipping your weapon of choice (or eschewing your favorite spell rotation), you start slapping some unsuspecting rhinocerous or elemental. It takes a surprisingly long time to do that particular grind, especially if you're not built for melee combat.

What the heck does this have to do with our bi-weekly sojourn into the realm of health and fitness? Without the right equipment and skills, even something simple is harder than you think it's going to be -- but with practice, it gets easier. Fortunately for us, we don't have to subject ourselves to a great deal of peril in order to gear up, and we can boost our skills during in-game downtime.

This time around, Buff(ing) for BlizzCon will check in with the staffers who are on this particular quest to see what they're using and doing to help them reach their goals, and we'll offer a few suggestions of our own. We already know that if you're not doing anything at all, starting any kind of healthy eating and exercise routine will help. For those of you who have already gotten those under way -- keep on keeping on. For those of you who haven't, what are you waiting for? Extended maintenance?

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Filed under: Analysis / Opinion, BlizzCon, Guest Posts

Buff(ing) For BlizzCon: Choose your quests wisely

Buff(ing) for BlizzCon is a bi-weekly fitness series written by ShrinkGeek authors Rafe Brox and Michael McGreevy. Join the team in getting in shape for the ultimate WoW geek event: BlizzCon.

I had serious health issues from being way too heavy not that long ago. Without going into the whole story (you can read it all here if you're so inclined), it was imperative that I lose weight and keep it off. I'm still trying to reach my overall goal, 10 years later, but I'm a lot closer now. I won't kid you – it hasn't been easy, but no epic quest with an awesome reward ever is (and, unfortunately, there isn't a development team that is going to nerf the Getting In Shape quest once the elite raiders have beaten it).

I'm about to state something that nobody in the diet and fitness industries really wants to admit, because doing so might make a potential customer take their particular approach to getting healthier less seriously. The fact of the matter is, though, that it's 100% true, and if they were to deny it, they would be lying.

All diets and exercise programs work.

Every. Single. One.

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Filed under: BlizzCon, Guest Posts

Preparing for BlizzCon: Training for the lines

BlizzCon approaches! Preparing for BlizzCon is your regular source for tips on how best to prepare for Blizzard's gaming extravaganza.

There are going to be lines at BlizzCon -- long, long lines. There will be lines to get badges, lines for the store, lines for gameplay, lines for food, etc. There will also be some walking, as the Anaheim Convention center is big. And sitting will take place, if you can get a seat for the more popular events. But mostly there will be standing... in lines.

Standing hurts, as anyone who has to stand all day for work can tell you. I don't recommend standing around as practice for the lines, because it really isn't healthy. But there is another exercise that is good for you and will help you prepare for all that standing: walking.

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Filed under: Analysis / Opinion, BlizzCon

15 Minutes of Fame: Lean and mean with WoW

15 Minutes of Fame is our look at World of Warcraft players of all shapes and sizes – from the renowned to the relatively anonymous, the remarkable to the player next door. Tip us off to players you'd like to hear more about.

Just a few weeks ago, we published a post about two guys who connected their treadmills to their computers to find out just what it would be like to really take a little jog down the road from Shadowglen to Darnassus. (Hilarity ensued.) But that got us thinking ... What if these guys had actually kept playing that way, turning their WoW-time into a potent weight-loss strategy?

It turns out that quite a few players have done exactly that. Back in 2006, The Weight Lifter lost more than 40 pounds with two-hour "WarBiking" sessions on an exercise bike while playing WoW. ("If things got crazy -- as in, I ended up running for my life in the game -- I would end up peddling really fast on the bike. LOL, I know, kinda weird. You try it and see what you do!")

Then we talked to Althaea of Terror Nova-H on Eitrigg. Althaea has lost almost 100 pounds playing WoW from a treadmill, shrugging off a diagnosis of sleep apnea and creating an exercise routine that has definitely stuck. Find out how he put it all together, after the break.

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Filed under: How-tos, Features, Reader WoWspace of the week, Interviews, 15 Minutes of Fame, Hardware

Playing Warcraft for fun and fitness

It's not often you see World of Warcraft mentioned in the same sentence as physical fitness -- at least not in a positive sense. However, someone has managed to bring Warcraft into their fitness regimen in a positive way -- since you do tend to stop noticing the passage of time during play-sessions, why not do something useful with that time? Greg lost 41 pounds in 3 months and attributes some of his success to his "warbiking" cardio routine.

[Via Joystiq]

Filed under: Odds and ends

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