Posts with tag expansion-rate

Greg "Ghostcrawler" Street, World of Warcraft's Lead Systems Designer, dropped a key hint into the inner workings of Blizzard's mindset concerning the future of WoW. In an interview with DigitalSpy published this morning, Ghostcrawler said:

Ghostcrawler

We really want to get to a cadence where we can release expansions more quickly. Once a year I think would be a good rate. I think the best thing we can do for new players is to keep coming out with regular content updates.

source

That's quite the interesting tidbit. Previously Blizzard has produced about one expansion every other year, and it seems that they want to double the rate. Ghostcrawler also reiterates in the article something that he's said before: patches don't bring back players, expansions do.

This push for more expansions isn't completely surprising given a few facts: