Skip to Content

WoW Insider has the latest on the WoW: Cataclysm expansion!

Posts with tag fantasy-westward-journey

Rumor: The9 loses WoW license in China to Netease


The9 has been the target of persistent rumors over the last few months that they're on the verge of losing their license from Blizzard to operate World of Warcraft in China. First, we heard about their financial troubles, and then came rumors that Blizzard was going to ditch them. And now we've got WorldofWar.net reporting a rumor that Netease will be the company to take over the reins there. It makes sense -- Netease has been growing a lot during their history, and they successfully operate Fantasy Westward Journey, an MMO with a US value of $761 million, with 400,000 average concurrent users. They're already supposed to take over Blizzard's Warcraft III and Starcraft II in China, so Blizzard will actually be consolidating their properties.

The rumor supposedly comes from a leaked internal memo to The9 employees, which says that an unnamed company (supposedly Netease) is trying to pick up the rights and hardware for the game for a cool $22 million. The9 reportedly paid $73 million for the same capability, so they're losing twice on the deal -- both the license and the money they spent on it.

Not good news for The9 if it all turns out to be true, but maybe this means Chinese players will get their expansions a little sooner. Of course, a lot goes into releasing new content overseas (translation is definitely not a small part of it), but having a more capable operator probably won't hurt.

Update: Confirmed. Thanks for playing, The9. Their stock is down big time since the announcement, and Netease's is up.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Expansions, Wrath of the Lich King

Around Azeroth

Around Azeroth

Featured Galleries

Mists of Pandaria Beta: Ruins beneath Scarlet Halls
Mists of Pandaria: New warlock pets
Female Pandaren Customization
Mists of Pandaria Screenshots And Concept Art
Mists of Pandaria Screenshots of the Day
Kalimdor in Minecraft
It came from the Blog: Lunar Lunacy 2012
It came from the Blog: Caroling Carnage
It came from the Blog: Hallow's End 2011

 

Categories