The Lawbringer: Blizzard and Valve settle on DOTA

One of the highest-profile disputes in the gaming industry has come to a settlement agreement. Blizzard has agreed that it will back off from Valve's use of the DOTA trademark for commercial use, while Blizzard retains noncommercial use of the term for modders, map creators, and the community revolving around the game. In addition to the commercial/non-commercial separation, Blizzard has officially changed the name of its upcoming Blizzard DOTA to Blizzard All-Stars, so expect a new branding push soon. At the end of the day, I am still bewildered as to why we're fighting over DOTA, an acronym and phrase that comes packed with baggage and various connotations.
Back in 2010, Rob Pardo told Eurogamer essentially that trademarking DOTA was a slap in the face to the community that created the genre, and for a company that built a great deal of its success on mods, it seemed genuinely out of place for Valve. While everything is always about money, sometimes things are about money just a little less. With its own products announced using the DOTA name and former-DOTA developers having joined S2 Games and Riot Games to create Heroes of Newerth and League of Legends respectively, the MOBA genre is healthy.
Filed under: Analysis / Opinion, The Lawbringer





