My guild is running two bear groups through Zul'Aman a few times a week, and many of us have our bear mounts now. Those that don't are going to get it quite soon. When this is done we have some different options. We can either run some of our alts and what not through and have a character in greens-galore with a bear mount, or we can sell one of the spots on our run.
This selling thing has got me thinking. While our guild doesn't need any more money for repairs and such (we have plenty in the coffers), we can definitely all go to have a few thousand more gold individually. If we ran one person through on a run for 20,000g we'd each make 2,000g for doing 45 minutes of farm content. That's not too bad.