In my time playing WoW, I've been in a lot of guilds. I've played in guilds that were fighting for the realm-first heroic progression spot and others that were content at realm 15th. I've been a part of the Reddit guild families, which are so large that they need a chat mod to link the multiple guilds for all their members. I've also been in guilds like my current one that have a grand total of 15 people as members.
The World of Warcraft guild experience is as wide and varied as the players who play this game. I'm an unabashed guild-hopper who wants very specific things from a guild and is willing to leave if they don't happen. Other players are loyalists, who find one guild and form lasting bonds that keep them playing with the same group of friends for their entire WoW experience.
Is WoW social media?
Cynwise at Cynwise's Battlefield Manual wrote a post last month about the fact that World of Warcraft is a form of social media. There's no denying that fact: The entire MMORPG genre is based on the idea that you are playing a game with other human beings, not just facing off against the computer as in the genre's predecessors. In fact, I'd go even further and suggest that in many ways, WoW has potential to be an ideal form of social media.