This doesn't mean I want them to be painful or tedious. But while I am endlessly delighted by transmogrification, I don't think I need to feel the same obsessive joy in arrange my stats that I do in picking out new looks. In fact, I think it might actually detract from the game and the parts I do enjoy if reforging was compelling gameplay instead of a means to an end. That's because the name of the game, having a lot of options to gameplay, can only sustain so much interest before it becomes overwhelming. Everyone has a threshold of interest they can sustain. Some of us can do enough content in a week that valor caps seem restrictive, while others of us can barely even cap valor in a week. Some of us love alts, others can barely manage to keep one character going. These differences are what has led World of Warcraft to become a game with the dichotomy of enormous choice in terms of what content we can choose yet restrictions on how much benefit you can get from it, to make it more optional.
Into this mixture, elements of the game that are neither astonishingly enjoyable nor game-breakingly tedious serve an important function. They provide leavening. They create breaks between the peaks and valleys of the game experience - the crushing disappointments of nights spent wiping, or bosses who refuse to drop your desired item and the dizzy elation of a close arena match swinging in your favor, a first boss kill for your guild. There's an old saying that if everything is special, then nothing is, and one could argue that if the entire game strives to be fun at all times you'll soon come to lose out that sense of fun.