The World of Warcraft guild experience is as wide and varied as the players who play this game. I'm an unabashed guild-hopper who wants very specific things from a guild and is willing to leave if they don't happen. Other players are loyalists, who find one guild and form lasting bonds that keep them playing with the same group of friends for their entire WoW experience.
Is WoW social media?
Cynwise at Cynwise's Battlefield Manual wrote a post last month about the fact that World of Warcraft is a form of social media. There's no denying that fact: The entire MMORPG genre is based on the idea that you are playing a game with other human beings, not just facing off against the computer as in the genre's predecessors. In fact, I'd go even further and suggest that in many ways, WoW has potential to be an ideal form of social media.