Officers' Quarters: Unsocial

Every Monday Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership.
What does your guild mean to you? Is it a community of like-minded players enjoying the company of their peers, helping one another to meet goals, and overcoming challenges together? Or is it simply a means to an end, a treadmill of raid attendance and loot rewards, where you slog through the necessary steps but never feel any real companionship with your fellow raiders? Some guilds start off as the former -- a fun, social organization -- and then end up as the latter -- a tier-set assembly line. This week, one officer wants to know how this can happen and what he can do about it.
Hello Scott,
I'm facing a dilemma that I'd like to share for a possible "Officers' Quarters".
I am an officer in a medium-sized European raiding guild. We have always been proud on our mature and social playerbase. It is one of our spearheads to provide fun raids in a relaxed atmosphere. But lately, the social aspect has been degrading. Ever since the launch of Wrath and people rushing to level 80 something has changed. Where TBC provided a challenge and a common goal to work towards (mainly progressing through the different raid instances) Wrath has left us with a lack of common binder.
Filed under: Officers' Quarters (Guild Leadership)

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