Two weeks ago, The Lawbringer took a look at the EVE Online currency model, what happens when value is dictated by the players, and the successes and failures that Blizzard can learn from when moving forward the revenue model for WoW or any other secret MMOs in the pipe. This week, part 2 discusses the batch currency model, where players purchase one set of currency and earn another. While WoW is not likely to move to this type of currency in the near future, Diablo 3 has already embraced it with the real-money transaction auction house, which eschews a purchased currency for, well, currency.
The prime example in recent gaming history of the successful batch currency model is Riot Game's wonderful League of Legends. I've been a Defense of the Ancients fan since the early days of the mod, and the fact that such a simple concept has evolved to a genre in and of itself is remarkable. Combined with the fact that there are 15 million accounts, millions playing all over the world, and a ridiculously successful microtransaction model for customization and convenience items, League of Legends has got the world captivated. But why is World of Warcraft not something that could benefit from selling its own currency, or, rather, why would Blizzard never let it happen? Let's find out.