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Posts with tag license

PrintWarcraft.com now prints your character on shirts

Print Warcraft now prints your character on shirts
You can now get your character printed on shirts at PrintWarcraft.com. Actually, you can print any character, as long as you know the character and realm names. Several sizes and styles are offered, along with a few neutral colors.

The shirt builder has many options, including poses, logos and nameplates. You can move each item around on the graph to your liking. It's almost too customizable for me -- too many options. Some of the tools are a little awkward, but I'm assuming that will be ironed out soon.

PrintWarcraft gets its info from the Armory, so your character has to be at least level 10 in order to be able to print it. And just like the Armory, sometimes changes you make to your character in-game can take a while to show up. If you create an account, you can keep screenshots of your characters. But these screenshots are not directly linked to the Armory, so if you change your character's look and want to print that instead, you need to create a new screenshot linked to your new look.

PrintWarcraft.com also offers personalized mousepads and posters. If you're looking for something to replace the customized WoW product hole left by SwagDog, this online store should fill it.

Filed under: News items

The Lawbringer: Mailbag 2.0

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play?

I love getting emails with questions in them! Incidentally, people also love mailbags. Right? Right? Of course you do. Also, based on my images, can you tell that I've been leveling through Grizzly Hills?

After the last two weeks of gold selling/hacking and crazy currency discussions, I found my email littered with questions that I had neglected. At the end of last month I also ran a mailbag feature, but some of these questions were so fun and provoking that I had to answer them publicly. One interesting thing about legal questions and answers is that you're obviously not getting the whole answer, because there are a million and one factors that go into questions and answers in the legal world. Rather, you're getting the beginnings of a concept that you might want to further your knowledge of. Fun times! Learning is fun! Let's learn together.

If you have a question for the column, please email me at mat@wowinsider.com, and include a subject with "Lawbringer Question" or something easily categorized/sorted like that!

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Filed under: Analysis / Opinion, The Lawbringer

The Lawbringer: The power of licensing


Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play?

You guys seemed to very much enjoy the last edition of the Lawbringer, discussing some of the more interesting facets of virtual currency valuation and the Zynga hacking story. Writing about virtual worlds, currency, and everything associated with MMOs is my greatest pleasure, and I just wanted to let you all know how happy I am that you read and enjoy my work. So, thank you from your loyal author.

This week, we're going to talk about the power of licensing. No, we will not be talking about licensing in the context of whether or not you own the copy of World of Warcraft on your computer. Rather, we're going to embark on an adventure of brand recognition and financial wonderment, into the world of licensing characters, creations, names, and likenesses. This, friends, is the world of products, to illustrate the ungodly importance of content licensing.

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Filed under: Analysis / Opinion, The Lawbringer

The Lawbringer: A rookie's guide to the EULA


Welcome to the Lawbringer, WoW.com's weekly exploration of the intersection of the World of Warcraft and the law. Acting as your tour guide is Amy Schley, just returned from Hell the bar exam.

Hello again! To kick off the return of the Lawbringer, we're going to move into rookie guide territory. Now, I know, I know -- your rogue "High Warlord Pwnyoo" is ready and willing to gank my mains, my alts and even my husband's toons for calling you a rookie. But by a show of hands, how many of you have actually read the EULA instead of just scrolling down to the bottom to click "Accept"?

Given the paucity of hands raised out there, I figure it's time for a rookie's guide to the End User License Agreement.

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Filed under: The Lawbringer

The Lawbringer: License v. Purchase -- Sgt. Joe Friday Edition

Welcome to The Lawbringer, WoW.com's weekly look at the intersection of law and the World of Warcraft. I'm a recent law school grad acting as your tour guide and trying not to think about the Bar Exam in a few weeks.

Last week's discussion of seems to have left many of y'all rather confused. The occasional hazard of having an idea that is fun to write is discovering that it isn't always as much fun to read, so I apologize for that. This week we'll be skipping the dramatization about License v. Purchase issues to get just the facts, ma'am.

(If you were one of those who really enjoyed last week, you might want to check out my fiction.)

We'll begin by noting that the program of World of Warcraft comes with an End User License Agreement. While vocabulary isn't everything, one has a difficult time arguing that the relationship isn't a license when one has signed a license agreement.

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Filed under: The Lawbringer

The Lawbringer: Purchase vs. License cage match

Welcome to The Lawbringer, WoW.com's weekly tour of the intersection between law and the World of Warcraft. I am a new law school grad, acting as your crossing guard.

Ladies and gentlemen, gnomes of all ages, welcome to THE CAGE! In our first corner, we have the provider of countless yachts to copyright lawyers, with the power of the contract, the big bad himself, the License! And in our second corner, it's the plucky defender of consumers' property rights, the champion of the Electronic Frontier Foundation, the curse of the big bads everywhere -- let's give a big welcome to the Purchase! Now let's go to Bob for tonight's rules.

The rules of tonight's fight are simple, Jim. These two contenders are fighting over who best describes World of Warcraft players' relationship to Blizzard. There will be three rounds, during which each fighter will present a case to persuade our judges. After three rounds of presentations, our judges will decide who really embodies the relationship between Blizzard and its customers.

Why is this so important, Bob?

Well, Jim, a license can contain pretty much any rights, but the EULA for a piece of entertainment software with a subscription like World of Warcraft is going to only give the bare minimum of what Blizzard is willing to allow. They can't be too stingy, or they'll go down like Linden Labs to an unconscionability claim, but they're much more worried about protecting their interests than allowing the customers to get all licentious.

Licentious, Bob?

Read a book, Jim. Anyway, if plucky little Purchase wins, then players get to be subject to the firmly defined laws instead of a mushy, Blizzard-defined license. The law regarding copyrighted copies allows them to make backup copies, get first sale doctrine protection and not be subject to copyright law for breaking the rules defined in the EULA.

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Filed under: The Lawbringer

NetEase to buy all new servers for Chinese WoW


Yes, as you may have noticed in the update on our post the other day, it's confirmed: NetEase will be taking over operating the World of Warcraft in China as of June -- their new homebase over there can be found at wow.163.com. And while we originally reported that The9 would be turning over their software, hardware, and staff to run the game, apparently that's not completely true. IDG News Service is reporting that NetEase will be setting up their own network of servers to run the game. That's a big undertaking -- it likely means that things will be bumpy for the first few days of the transition (though Blizzard is clearly confident that NetEase can handle it, having run a few other games in the market before). And it also means that some of the supercomputers we've reported on before that are owned by The9 will go to... well, we're not sure what.

Not that there aren't plenty of things to use them for -- despite their stock dropping on news of the WoW license loss, The9 also runs a number of other games over there, including Guild Wars, Ragnarok Online, and a few more popular Eastern MMOs (not to mention that EA has a nice stake in them). And at the very least, there's got to be a market for supercomputers with other companies and educational institutions, right? It's unlikely that all that hardware will just sit dark.

But more importantly, it'll be interesting to see how NetEase handles the transition -- we've had a few inventory and other issues here on the Western side of the world, but we've never had a major loss of character information (cue all of the Blizzard engineers knocking on wood). We're sure there are countless backups in place, but if something goes majorly wrong in the transition between hosts, it could be devastating for the WoW audience in China.

Filed under: Analysis / Opinion, Blizzard, Hardware

Rumor: The9 loses WoW license in China to Netease


The9 has been the target of persistent rumors over the last few months that they're on the verge of losing their license from Blizzard to operate World of Warcraft in China. First, we heard about their financial troubles, and then came rumors that Blizzard was going to ditch them. And now we've got WorldofWar.net reporting a rumor that Netease will be the company to take over the reins there. It makes sense -- Netease has been growing a lot during their history, and they successfully operate Fantasy Westward Journey, an MMO with a US value of $761 million, with 400,000 average concurrent users. They're already supposed to take over Blizzard's Warcraft III and Starcraft II in China, so Blizzard will actually be consolidating their properties.

The rumor supposedly comes from a leaked internal memo to The9 employees, which says that an unnamed company (supposedly Netease) is trying to pick up the rights and hardware for the game for a cool $22 million. The9 reportedly paid $73 million for the same capability, so they're losing twice on the deal -- both the license and the money they spent on it.

Not good news for The9 if it all turns out to be true, but maybe this means Chinese players will get their expansions a little sooner. Of course, a lot goes into releasing new content overseas (translation is definitely not a small part of it), but having a more capable operator probably won't hurt.

Update: Confirmed. Thanks for playing, The9. Their stock is down big time since the announcement, and Netease's is up.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Expansions, Wrath of the Lich King

Forum post of the day: Get your motor runnin'

I love motorcycles. Always have, and I probably always will. I was very excited to see that Blizzard is introducing them in Wrath of the Lich King. I'll probably spec engineering on most of my characters just to make my own little biker gang. Wouldn't it be great to see a guild rolling around looking like Fel's Angels? But how would others know you are a guild?

Stonewhisper of Scarlet Crusade suggested some additional accessories from other crafters. I like his idea of having guild jackets for raiding. He also suggested using engineering for performance modifications. Something like a rocket fuel for a nitrous-oxide-like speed boost.* I could see a world of after-market parts for WoW bikes: blacksmiths could sell sissy seats and wheelie bars. Tailors could make saddle bags to add to carrying capacity. Taurens and Draenei would probably need some kind of suspension upgrade.

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Filed under: Engineering, Leatherworking, Fan stuff, Mounts, Forums, Forum Post of the Day

Jim Lee likes to gank noobs, make WoW comics


Jim Lee is excited about the World of Warcraft comic-- he makes that clear in this short clip from a Gametap interview done with the veteran comic book artist. Lee isn't actually drawing the comic, unfortunately (the little preview we saw didn't look bad, but it didn't look like Jim Lee, either), but he is putting the cover together, and the comic is actually being released under his imprint at DC, Wildstorm.

He's also a player (paging Blizzard's ad department), and enjoys ganking "low-level noobies." He says also that he was glad to grab the comic license, since they did it so long after WoW actually got successful, and that Wildstorm has big hopes for the comic (apparently they're not just pinning their hopes on the Heroes serial). We're rooting for you, Jim, but only as long as you draw some more cool pictures of Shamans. Totems FTW.

[Via Incgamers]

Filed under: Shaman, Fan stuff, Odds and ends, Humor, Interviews, Comics

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