Posts with tag licensing deals

The relationship Blizzard has cultivated and presented to the machinima community is, in a word, rare. Not unexpected, but rare. Companies such as Blizzard that hold such a hot property like the Warcraft series usually are tight with licensing. Blizzard is also ridiculous-smart -- you don't get the amount of success it has without being something ridiculous. At an early stage, the company realized that giving a fair amount of leniency to machinima would reap some awesome benefits. That theory has paid off, not only for Blizzard but for the community as well, in spades.

This week, Lawbringer delves into the fairly broad Blizzard-machinima artist relationship. The seeds of this quick look at the rules of machinima came from Myndflame's own look at Blizzard's policies back in 2009. Like I said before, this relationship is unique in its openness. In fact, Blizzard openly courts machinima artists in sponsored contests as well as through its official policies on the art form.