Just in case there weren't enough to do at BlizzCon this year, our goody bags included a quest:
Marcia Chase seeks your help. She has left instructions with a local merchant -- Brady Mercantile. She needs heroes to collect a set of 5 mysterious treasure-fishing lures. Brady Mercantile can be found in the Merchant's Quarter.Brady Games provided a "Lure Bag" and a map of the locations of the lures, which were other vendors located in all of the halls. Obtaining the lures involved standing in line with your map and bag at the various vendor booths and then being handed a slimy lure. The sliminess did lend an authenticity to the procedure, while being mildly unpleasant.