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Posts with tag mi6

Massive at MI6: Blizzard is an "around game" ad success

Not only did Blizzard clean up at the MI6 awards (and yes, that's not to be confused with the British Intelligence Agency that some dude named Bond works for), but their partners at Massive also gave a presentation there. Who's Massive, you ask? You may not know their name, but you've already seen their work: they're the company, related to Microsoft, that Blizzard has hired to run their ingame and in-software ads.

During the presentation, the rep from Massive, JJ Richards, talked about the three types of advertising that they're running: in-game, around game, and for game. In-game is what you usually see in EA's big sports titles: big billboards that sport real-life brands, or even in-game items like cell phones and clothing that advertise real objects. World of Warcraft obviously isn't much of a candidate for that type of advertising, but Massive does cite them as a huge success for the second type, "around game": they take full credit for the ads over on the forums, as well as the ads we'll eventually see in the Starcraft and Diablo Battle.net interfaces. Strange that they didn't mention the gold ad slipup (/sarcasm). He also suggests putting ads in the WoW launcher, but at least agrees that those will have to be extremely game-related if they're going to get away with it.

And the third type of advertising Massive does is "for game," where they use the various Microsoft properties like Xbox Live and Hotmail to do targeted advertising at gamers -- using Netflix queues on Xbox to shape Hotmail ads, and so on. If that all sounds sneaky, so be it (don't forget that this presentation was made to a bunch of marketers, not necessarily actual gamers). But it sounds like Blizzard has made a nice big deal with Massive (despite the fact that we're still paying a tidy subscription fee every month), so whether we like it or not, we're going to be seeing exactly what they're planning in our games in the future.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Wrath of the Lich King

Blizzard wins big at MI6


Medievaldragon has all the results from the recent MI6 marketing conference (where Blizzard was nominated for a number of awards), and apparently it's a clean sweep: Blizzard won in all six awards they were nominated in. Pretty impressive -- they won for overall marketing on Wrath of the Lich King (which seemed like a tough category for them), best product packaging for the expansion and best product logo for Diablo III, as well as two awards for their TV campaign, including best writing on the Ozzy Osbourne commercial.

Very impressive across the board. Congrats to Blizzard on all their wins yet again.

Filed under: Analysis / Opinion, Fan stuff, Blizzard, Wrath of the Lich King

MI6 marketing awards nominate Blizzard in six categories

Get ready to put a few more awards on the (ever-growing) shelf, Blizzard -- MI6, which is a conference about marketing video games, has nominated Blizzard in no less than six different categories for all of their marketing of Wrath of the Lich King. Everything from the Wrath of the Lich King launch campaign in general to the Diablo III logo specifically has been nominated for an award. The TV spots have gotten special attention, too -- the entire "What's your game?" campaign is nominated, as is the Ozzy Osbourne spot in two different categories, for best writing and oustanding TV or theatrical ad.

You can download the full list of finalists over on the MI6 site -- the rest of the nominations are kind off all over the place, though the marketing for Fallout 3 is in there quite a bit, including up against Blizzard for best writing, and best overall marketing campaign. The awards are going down in San Francisco on April 8th -- good luck to Blizzard on all of their hard work.

We still do have one request though: for the next ad, can we maybe get a girl who plays WoW? Sure, a Gnome in the cinematics would be nice, too, but so far, on the TV commercials, it's been all dudes.

Filed under: Analysis / Opinion, Machinima, Fan stuff, Odds and ends, Blizzard, Wrath of the Lich King

All the World's a Stage: So you want to be an Alliance Rogue

This installment of All the World's a Stage is the twenty-fourth in a series of roleplaying guides in which we find out all the background information you need to roleplay a particular race or class well, without embarrassing yourself.

Many of the most famous rogues outside of the Warcraft setting have been nuanced and exciting characters. Bilbo Baggins, the Prince of Persia, and James Bond, could all be reimagined as rogues if they had existed in Azeroth instead of their own settings.

As an Alliance rogue, you have a certain amount of freedom to borrow from other settings, or from the real world, since the Alliance races tend to be more similar to heroes of other stories we've heard before. To a certain extent, Blizzard has already based its Alliance rogue guilds on stories from other settings, and left some aspects of these institutions rather vague. There is certainly enough room for roleplayers to fill in a bit of the blanks with their own creative inspiration. The only danger is that it could be easy to overdo it and descending into Mary-Sueism: one ought to feel free to reach for a bit of the flavor of James Bond, for instance, without ever believing your character is the single best secret agent Stormwind could ever have.

Read more →

Filed under: Alliance, Human, Night Elves, Dwarves, Gnomes, Rogue, Lore, Guides, RP, Classes, All the World's a Stage (Roleplaying)

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