Digital downloads and midnight releases
by Anne Stickney 
Sep 23rd 2012 at 8:00PM
In July, Blizzard officially opened up preorders for Mists of Pandaria. But they went a different route than they'd ever taken before. Not only could players pick up a digital download version of Mists of Pandaria, they could pick up a Digital Deluxe edition that contained all the in game items and rewards of the Collector's Edition as well. This meant that they'd get the mount, pet, and rewards offered for other Blizzard titles as well, all at a price slightly less than the physical Collector's Edition.
Of course by ordering the Digital Deluxe edition, players would miss out on the physical goodies. No art book, no mouse pad, no behind-the-scenes DVD or Collector's Edition Soundtrack. But there's the luxury of not having to leave one's house in the middle of the night and head to a store to consider as well. For many players, that luxury is one that makes the Digital Deluxe edition the top pick.
And for game stores, that means the likelihood of a midnight release is not as high as you'd think.
Of course by ordering the Digital Deluxe edition, players would miss out on the physical goodies. No art book, no mouse pad, no behind-the-scenes DVD or Collector's Edition Soundtrack. But there's the luxury of not having to leave one's house in the middle of the night and head to a store to consider as well. For many players, that luxury is one that makes the Digital Deluxe edition the top pick.
And for game stores, that means the likelihood of a midnight release is not as high as you'd think.
Filed under: Mists of Pandaria
