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Gold sinks and entitlement in WoW

Gold Sinks and Entitlement in WoW
I recently published a news piece about the price hike of the Grand Expedition Yak from 60,000g to 120,000g in the Mists of Pandaria beta. I was not overly surprised by the reaction to the piece at first; I had expected something of an outcry, as there often is at the introduction of gold sink items.

But then I began thinking about why. Why do gold sinks promote such ire in the WoW community? I first approached the question from the angle that it's hard to earn that sort of gold. Whatever you think, for the beginning Auction House player, it is. It's hard to transform 500g into 120,000g. And it's hard to imagine that such a transformation would ever be feasible when you're the person with 500g across all their characters or even the person who's always sat at about 30,000g -- no more, no less -- despite having a go at playing the Auction House.

That latter one is me, by the way. I do try at playing the Auction House; I'm simply not very good at it or very dedicated! Worrying, really, when you consider I used to work for a hedge fund. I was managing real estate, in my defence.

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Filed under: Analysis / Opinion

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