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Posts with tag mmo-market

Giving up on conquering WoW

Backhand of Justice has an interesting post up about something we've considered for a long time: who will overtake World of Warcraft. Way back before this year started, game developers were challenged to come up with an MMO that could take on WoW's influence and popularity, and while there have certainly been some interesting MMOs announced and released (Star Wars: The Old Republic, which isn't out yet, and Aion, which is, are probably most in the forefront at the moment), it just hasn't happened. WoW is still the juggernaut it's been for almost the full five years, and with Cataclysm coming in 2010, that doesn't appear to be changing anytime soon.

So now, two months from the end of 2009, let's just say it: it's not possible. World of Warcraft is an aberration, an extremely well-made game that happened to be in just the right time and place (the casual game explosion, the adoption of MMOs and subscription model gaming, the "mainstreaming" of fantasy/sci-fi geekiness) to become an uber megahit. In short, game developers simply can't recreate WoW, at least not on purpose. As BoJ says, that doesn't mean they can't try -- there are certainly lots of original and interesting games and MMOs out there, and it's completely possible to be an MMO that isn't WoW-sized and be successful. But as for the actual question of beating WoW and its worldwide audience, game developers have pretty much moved on.

Filed under: Analysis / Opinion, Blizzard

Study: MMOs bringing in $1.4 billion a year

If America's bankers want to get back into Moneytown, apparently they could do a lot worse than designing a hit MMO -- a study by a group named Screen Digest says that the MMO market is hotter than ever. After dropping down to a total of $701 million in 2008, games like World of Warcraft are seeing their revenues rise again, up to a total of $1.4 billion. And not surprisingly, WoW is still leading the charge -- while their overall market share is dropping very slightly, from 60% of the market down to around 58%, they're still making more money than ever. And while other games are picking up some numbers, according to Screen Digest, they're not really stealing players from Azeroth -- they're actually pulling new MMO players in.

Which is understandable -- during times of economic downturn, online games like MMOs are actually positioned to do very well. Why spend $15 on one night at the movies when you can spend it on a whole month of entertainment? World of Warcraft may have brought the MMO monster to the surface, but according to numbers like these, this is a game genre that's going to be extremely popular (and profitable) for a long time to come.

Filed under: Analysis / Opinion, Virtual selves, Odds and ends, Blizzard, Economy, Making money

WoW sits atop the list of money making MMOs of 2008

DFC Intelligence announced a "comprehensive study" in which they took a look at the top money making MMOs. And who sits at the top? Why our very own World of Warcraft, of course.

According to the report, which was brought to our attention by Shawn Schuster of our sister site Massively, WoW earned over $500 million in 2008. We know that there's a substantial divide between WoW and the rest of the MMO market, and to drive the point home: WoW is the only game in the $500 million+ category.

DFC Intelligence will be releasing a more detailed analysis of the top MMOs on February 16th. Be sure to keep an eye out on Massively for coverage of the other games on the list, and we'll bring you the WoW information when it comes up.

Filed under: Analysis / Opinion, Blizzard, Economy

Developer resolution for 2009: Beat Warcraft

Our friends at GameDaily have a nice set of resolutions for game developers next year, and it's definitely worth a read if you're interested in seeing where they think the game industry might improve in 2009. But number three is the most interesting one for us: they suggest that game developers (and MMO devs in specific, we'd imagine) should make this the year that something else beats World of Warcraft.

It seems much more unlikely than last year: last year, we were looking down the barrel of Age of Conan and Warhammer Online, and wondering if either one of those might cause a road bump in WoW's traffic. Age of Conan was called the steak to our game's McDonald's, but in the end, WoW players didn't do much more than give it a cursory glance. And while Warhammer seemed like a good contender to the throne, it hasn't come close to taking a bite out of Azeroth. This year, it doesn't even seem like there will be any MMO contenders. GameDaily cites Bioware's Star Wars MMO, but that's not coming out in 2009, and while The Agency and DC Universe Online might be getting close to finished, it's unlikely we'll see them on the shelves this year either.

This might be a year of recuperation, for both Blizzard and their competitors. Lord of the Rings Online is doing well, so their big task is just to keep the content moving, and unlike last year, Blizzard has no real impetus this year to really push their playerbase to stick with the game. As with everything, we'll have to see what happens, but I'd expect a much more subdued year this go-around for the MMO market. When the MMOs in progress now come to fruition in 2010, then things will likely get more interesting.

Filed under: Analysis / Opinion, Odds and ends, Blizzard, Making money

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