I'm actually writing the first paragraph last this time around. What follows is a discussion of J!nx clothing and a big thumbs-up to its ever-evolving lines of licensed Blizzard goods, as well as a bit of a manifesto on geeky nerd shirts, clothing and audience. From here on out, J!nx is Jinx, not out of disrespect for the brand, but because that many exclamation points within the article would probably give my editor a heart attack, and I'm usually liberal with the exclamation points.
Jinx has, over the past few years, become ubiquitous in the geek community as purveyors of fun clothing and merchandise, licensed and original. It was only a matter of time, really, until a company founded on geeky wear had to make strides into broader clothing lines. If there's one thing that Jinx showed at BlizzCon this year, it was that it is growing.