This is especially useful for raiders and PvPers who move to a new realm to join a guild, and then find out that the guild doesn't work for them. There are also tens of thousands of horror stories about people moving between servers only to find that their new guilds disbands a few days later. This will be a significant boon to people who find themselves in that situation.
The cost of the paid character transfers remain at $25 for a one way ticket.
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