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Posts with tag parc

The WoW Factor: How much do you know about the players behind the avatars?

How much do you think you know about your fellow WoW gamers? WoW Insider brings you this exclusive quiz designed by MMORPG researcher Nick Yee, based on actual U.S. data from the PARC PlayOn 2.0 study linking player survey data with their armory data.

Think you know what players are really like? Come find out what your WoW Factor is. (Answers and conclusions following the quiz.)

1. The average age of WoW players is:

a. 18
b. 24
c. 30
d. 36

2. Which of these groups of players is most likely to be gender-bending?

a. younger women (<30)
b. older women (>30)
c. younger men (<30)
d. older men (> 30)

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Filed under: Analysis / Opinion

15 Minutes of Fame: Researcher Nick Yee digs into the numbers, people behind WoW

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

If you're into research about the World of Warcraft and the world of MMORPGs, the name Nick Yee will be instantly recognizable. A research scientist at the Palo Alto Research Center (PARC), Yee is well known in WoW circles for his work on The Daedalus Project, an online survey of MMORPG players that's yielded profiles of gamers and the gaming life that are ripe for the picking.

Despite a powerhouse academic background, Yee's no ivory tower recluse. He's an active WoW player who relishes the happy intersection of game time as background for work time. And while his Daedalus Project has been "in hibernation" for some time now, Yee's been working on a new study for PARC. We'll chat with Yee about his work after the break -- plus test your knowledge of your fellow WoW players in a special quiz he's prepared especially for WoW Insider readers spotlighting findings from his new MMORPG research.

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Filed under: Interviews, 15 Minutes of Fame

Gnome Rogue with Pink Mohawk wants your data

Nick Yee from the Daedalus Project is now looking for data for a new project he's working on with the Palo Alto Research Center. Now, PARC is a pretty big name in computing, and Nick Yee is justly known for his long running work on the Daedalus Project, so the idea that a group with PARC's resources is studying WoW and other MMO's using someone as knowledgeable as Mr. Yee is very interesting all told. The idea of trying to 'predict who people are just from the way they behave in a virtual world ' and my own personal curiosity for whether nor not they'll run into a certain Mr. Gabriel's GIFT (warning, there is a swearword behind that link) has me decidedly curious.

The full text of the press release will be behind the cut for those interested.

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Filed under: News items

Making Virtual Worlds More Lifelike

Researchers at PARC have spent the past three years studying the social aspects of MMO's, and have come to some interesting conclusions.  In their minds, making the games better places to socialize and interact with others could mean an improved bottom line for the game developers - even though they may not realize it.  From the article: 

"When faced with the decision, 'Do I put in another dungeon or do I improve the experience for (groups of players)?'" said Ducheneaut, publishers often say "'I'll put in another dungeon.' I think that's incredibly shortsighted."

So what do you think - do these researchers have a point, or do you prefer the development cycle as it is?

Filed under: Analysis / Opinion, Virtual selves

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