Blizzard should rethink their content release model
by Scott Andrews 
May 1st 2014 at 1:00PM
It's time for Blizzard to change the one thing that has stayed the same since The Burning Crusade: the "event patch" release cycle. In WoW today, every patch is a big deal. We get previews. We get a trailer. We get fancy artwork with the X.X numbers. The patch release is an event.
Every patch has tons of content for nearly every aspect of the game. It's exciting -- there's almost too much to do. When a new patch releases, we're in WoW heaven.
Then months go by and that content grows stale. Blizzard doesn't give us new content at that point, but peeks at future content. We're starving for a delicious content meal, but we can only look at pictures of the food.
It's a feast and famine cycle that has to end. It creates this massive gap between the final content patch of one expansion and the release of the next. We must cross it once again in 2014. Players put up with it because we know Blizzard will deliver, eventually, a tremendously fun experience. But should we have to endure this, still, after the game has been around for almost ten years?
It's time for Blizzard to rethink the way they release content.
Filed under: Analysis / Opinion
