The Lawbringer: The relationship between Blizzard and PayPal

On Wednesday, Blizzard announced that PayPal would be its payment service partner for the new Battle.net wallet and Diablo 3 real money transaction Auction House coming with the release of the next Diablo game. Was anyone really surprised at this announcement? I sure wasn't, but that's because I already knew PayPal would be the payment service partner for the Diablo 3 real money Auction House from the moment the Diablo 3 real money Auction House was announced. I'm not trying to be smug here, because you knew it, too. You just didn't know that you knew.
The relationship between Blizzard and PayPal is an easy one to decipher because of the nature of the business Blizzard is getting into with the Diablo 3 RMT Auction House. Auctions for real money are firmly in PayPal's wheelhouse because, shocker of shockers, PayPal is owned by eBay. When you think about the feasibility of the RMT Auction House and all of the legal ramifications that go along with it, you point to the eBay model of online auction facilitation for what works and provides the path of least resistance.
This article is not a critique of PayPal as a service. There are plenty of places on the web to find that type of article. Instead, The Lawbringer will look at the actual services that Blizzard provides with PayPal, why PayPal was the obvious choice for real money transactions, and how PayPal's integration into Battle.net is not the potentially apocalyptic scenario that a few have presumed.
Filed under: Analysis / Opinion, The Lawbringer



BlizzCon attendees already know this, but Blizzard just officially announced the ability to pay for your WoW account with PayPal.



